Gen Z singles are ditching online dating for a more traditional approach in search of love at first sight. They are now flocking to Mercadona stores in Spain, hoping to find their soulmate while picking up groceries. The trend was popularized by comedian Vivy Lin, who noticed single individuals frequenting the stores between 7 p.m. and 8 p.m. in search of love. Videos of hopeful singles navigating the aisles with their shopping carts have become popular on social media, with influencers providing tips on how to successfully find a match using this unconventional method.
In order to signal their availability and interest in mingling, singles can display a pineapple in their shopping cart while browsing the aisles. The pineapple is seen as the universal sign for other singles to make their approach and is meant to facilitate a casual and fun encounter. Those looking for a long-term relationship are encouraged to add a bag of lentils to their cart, while those seeking a more casual fling can opt for lettuce. The process of bumping carts with the person of interest is seen as a playful and interactive way to initiate a conversation and potentially spark a romantic connection.
Despite the creative and lighthearted approach, the trend has not been without its challenges. Some Mercadona locations have reported chaos and disturbances, with the police having to intervene in some cases to control the situation. The high levels of interest and participation in the trend have led to overcrowding and disruptions in the store environment, creating a need for additional oversight and management of the dating hour at Mercadona. Despite these challenges, the trend continues to gain popularity among young adults in Spain who are seeking a unique and spontaneous way to meet new people and potentially find love.
One of the key appeals of the Mercadona dating trend is its departure from the often impersonal and superficial nature of online dating. In a world where scrolling through profiles and swiping left or right has become the norm, the idea of meeting someone in person while engaged in a mundane activity like grocery shopping holds a certain romantic charm. The trend appeals to a desire for authenticity and spontaneity in relationships, as well as a longing for the kind of serendipitous encounters that are often romanticized in movies and literature.
For many individuals, the allure of the Mercadona dating trend lies in its simplicity and creativity. By using everyday items like pineapples and lentils as signals for their relationship goals, singles can express their intentions in a fun and playful way. The unconventional approach to dating also allows participants to break free from the traditional constraints of dating apps and social media, providing a refreshing and exciting alternative for those looking to make a genuine connection with someone. Ultimately, the Mercadona dating trend represents a shift towards more organic and spontaneous forms of dating that prioritize human connection and shared experiences over digital interactions and superficial profiles.