A new food trend has emerged on TikTok involving dried yogurt, where the liquid is removed from regular yogurt, resulting in a firmer, powdery product. The trend has become popular on social media platforms, with the hashtag #dryyogurt being used in hundreds of posts. Creators on TikTok have been experimenting with dried yogurt by using food dye to create vibrant colors or shaping it into different forms using cookie cutters. Influencer Michelle Brown shared her experience with dried yogurt in a viral TikTok video, comparing the consistency to frosting and noting that it sticks to every part of your mouth.
The concept of dried yogurt is inspired by the Middle Eastern spread known as labneh, where plain yogurt is placed in cheesecloth or a paper towel, pressed to remove moisture, and then refrigerated for 48 hours. While some TikTok users expressed distaste for the texture of dried yogurt, others were pleasantly surprised by the taste. Creators like Kelita Rosita and Linda described the texture as similar to softened butter, while user Kyle Ciaruri enjoyed his bowl of dried yogurt with fruit, chocolate, and a wafer, likening it to the texture of cream cheese.
The dried yogurt trend is not the first time that social media has popularized controversial food fads. Earlier this year, TikTok users experimented with unusual food combinations such as Kit Kat bars dipped in ketchup, cucumber creations, deep-fried toothpicks, and ice cream drizzled with olive oil. While some of these creations were met with skepticism and criticism, others found unexpected enjoyment in the unique flavors and textures. The power of social media to influence food trends and encourage culinary experimentation continues to be evident in new trends like dried yogurt.
The popularity of dried yogurt on TikTok highlights the influence of social media in shaping food trends and introducing new culinary experiences to a wide audience. While some may find the concept of dried yogurt unappealing, others have embraced it as a unique and enjoyable snack. Experimentation with different flavors, shapes, and toppings has allowed creators to explore the versatility of dried yogurt and share their experiences with a global audience. The ongoing evolution of food trends on social media platforms like TikTok demonstrates the endless possibilities for creativity and innovation in the culinary world.
As with any food trend, the dried yogurt craze has sparked a range of reactions from consumers, with some expressing hesitation or disapproval, while others have embraced the trend with enthusiasm. Social media platforms like TikTok provide a space for creators to share their culinary experiments and connect with like-minded food enthusiasts. The diverse responses to dried yogurt showcase the subjective nature of taste preferences and the importance of individual experiences in shaping perceptions of new food trends. While some may find dried yogurt to be an acquired taste, others may discover a new favorite snack or culinary creation through their exploration of this unique trend.
