Tweens are shifting their fashion focus away from retinol and towards a very specific graphic hoodie trend. The must-have item among young girls is a White Fox sweatshirt, featuring the brand’s logo splashed across the back in various colors. This $60 hoodie has become extremely popular among the Gen Alpha crowd and is now a hot commodity at local malls and school hallways. The brand has landed in the top 10 for teenage girls, according to a survey from Piper Sandler.
Teenagers like 13-year-old Stella Vanderhook and 14-year-old Julia Kropiwnicki have joined the trend of wearing White Fox hoodies, paired with matching sweatpants, which cost an additional $50. The comfy and oversized sweatshirts are now a common sight in school hallways, reflecting the current trend of prioritizing comfort in fashion. Even in the summer heat, students like 16-year-old Nessa Gulko continue to wear the sweatsuits, despite the discomfort, as they feel like wearing a blanket all day under the harsh air conditioning.
White Fox is a trendsetting brand founded by Georgia and Daniel Contos in 2013, which has become a favorite among A-listers and influencers with Gen Alpha and Z followings. The brand uses social media marketing strategies, partnering with young content creators to promote their clothes. This approach has helped White Fox gain a cult-like following among under-21-year-olds and has set them apart from other brands that prefer not to work with minors.
Parents of Gen Alpha teens are also on board with the White Fox hoodie trend, as they appreciate the baggy sweatshirt style preferred by their children. Stella’s mom, Laura Vanderhook, mentioned that she is glad her daughter is asking for White Fox hoodies instead of more revealing clothing options. She noted that the brand has also been visible on billboards in California. Overall, parents seem to approve of the trend, seeing it as a harmless and comfortable choice for their children.
The popularity of White Fox hoodies among the younger generation has become a focal point of fashion trends, with the brand becoming a go-to for many teen influencers on social media. The association of White Fox with young content creators has led to its widespread appeal among teenagers and has helped the brand establish a strong presence in the market. The brand’s unique approach to marketing, coupled with the rising demand for comfortable and stylish clothing options, has solidified its position as a must-have among tweens and teenagers.
Despite the scorching heat and less-than-ideal conditions, the White Fox hoodie trend shows no signs of slowing down, as young girls continue to embrace the comfortable and fashionable style. With influencers and celebrities also sporting the brand, White Fox has become a symbol of Gen Alpha fashion and a standout choice for those looking to make a statement with their clothing. As the trend evolves and expands, it is clear that White Fox has successfully captured the attention of the younger generation and is likely to remain a key player in the tween and teen fashion scene for years to come.
