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She’s getting a latte love.
A Brooklyn coffee shop owner feared she’d be put out of business after learning a competitor planned to open up shop next door — then, her teary-eyed video went viral.
Rachel Nieves, the co-owner of the Williamsburg cafe Buddies Coffee, took to TikTok to express her concerns over keeping her business afloat due to rent increases and a java competitor opening directly next door.
“It just feels like you just can’t win, like the small people can’t win,” she said in the tearful video, which scored over 6 million views in a matter of days.
@its.rachel.rose Happy start to women’s history months I guess ! 
Hearing this news today just now completely broke me. As a self funded small like true mom and pop business this news is scary – I’ve never tried to nor want to “compete” with anyone. If you know me you know I truly don’t see anyone as a competitor- however, knowing someone -whoever they are is planning on opening literally next door not down the block across the street around the corner. I cannot deny it will crush me. I’m hopeful we will make the most out of these next 6-7 months in this space and I just know God was holding my hand when I decided to sign a lease in the city (with hopes and dreams of having two shops) I will continue to remain delusional always I will always work hard show up for myself and show up for others. I promised myself If I was to make content I will be completely myself – nothing curated just raw and here I am #coffee #dayinmylife #coffeetiktoklovers #badbunny #brooklyn #buddiescoffee #coffeenyc #nyc #ditl #coffeetok #womenownedbusiness ♬ original sound – Rachel
“It sucks,” she continued, adding that the “coffee shop is my life” and part of her mission to keep the Puerto Rican spirit alive in Williamsburg, a historically Puerto Rican neighborhood.
Empathetic viewers heard her cry — and New Yorkers showed up at the door.
TikTokkers vowed to stop by the next time they were in the neighborhood or city, while others promised to swing by the very next morning to support the small business. Videos posted online show a queue of patrons snaking down the block — even in the pouring rain — in what has been called “the TikTok effect.”
“To see a lot of people down the block talking about coquito lattes in line, wanting to support Rachel and Taylor, it was just really amazing that people can rally so quickly and so enthusiastically for small businesses when they need help,” local resident and Buddies Coffee regular Allison Dowd told The Gothamist.
“You are awesome. I’m coming to support,” wrote singer and local Brooklynite Joe Jonas, who posted a follow-up the very next day as he headed to grab a cup himself.
“Be a buddy,” he said in the clip.
The Post has reached out to Buddies Coffee for comment.
Now located at 150 Grand Street, Nieves and her co-founder, husband Taylor Nawrocki, began Buddies as a coffee cart during the pandemic before opening their brick-and-mortar cafe, building their entire business from scratch through hard work and grit.
The cafe’s coquito latte became a viral hit — as highlighted in the New York Times’ profile on the small business owners — and is once again resurfacing as the beverage du jour, and is already selling out.
In subsequent videos online, Nieves expressed her immense gratitude for the droves of supporters showing up at her door.
“I’m going to keep showing up and working hard, and maybe a wonderful thing will come out of this,” Nieves said in a follow-up video on Wednesday.
“I mean, a wonderful thing has already come out of it. So many wonderful people have shown up and shared, and just thank you.”
