A car dealership in Saratoga County has gained viral fame with a mockumentary-style video series inspired by “The Office.” The series features employees of Mohawk Chevrolet in Ballston Spa and has garnered millions of views on social media. The creator, 23-year-old Grace Kerber, never expected to become famous on TikTok when she started as a content creator for the dealership. The idea for the series came about when Kerber and a colleague hid miniature ducks around the office, sparking a conversation about creating a video for social media.
“The Dealership” is now a weekly series with new episodes released every Tuesday, starting with an account of the duck-hiding incident. The clips started receiving significant attention by Episode 5, with Kerber showcasing the difficulties faced by shorter individuals driving large pickup trucks. The content of the show is based on real, humorous incidents witnessed at work, with the plots being loosely scripted to allow for a natural flow. Kerber and her co-star, Ben Bushen, spend time brainstorming and creating new episodes each week, enjoying the process immensely.
The dealership’s TikTok follower count has seen a significant increase since the start of the series, growing from around 3,000 to almost 100,000. Fans have shown immense support for the show, with some even visiting the dealership to meet the cast. The success of the series has caught the attention of Chevy’s corporate account, who teased a potential collaboration with the brand in the future. Fans have expressed their love for the series, with some calling for it to be picked up by Netflix and praising the marketing team behind it.
Grace Kerber and her team at Mohawk Chevrolet have found unexpected fame with their mockumentary-style video series inspired by “The Office.” Through a series of two to three-minute clips posted on TikTok, the dealership has gained millions of views and a significant following online. The success of the series has led to increased visibility for the dealership and has attracted fans who eagerly await new episodes each week. The lighthearted and humorous tone of the show resonates with audiences and has helped Kerber and her team become social media sensations.
