The stress of applying to college has led to a rise in the college consulting industry, with advisers promoting the idea of personal branding to help students stand out in the competitive admissions process. Personal branding involves distilling key aspects of oneself into a cohesive identity that can be easily understood. However, this approach can limit students’ exploration and self-discovery, as they are encouraged to select a passion early on and then gather experiences to support it. This pressure to define themselves early can create disparities between wealthy students with resources and those without, and can inhibit natural adolescent growth and change.
Many college consultants recommend starting the process of aligning activities with college ambitions as early as ninth grade, or even earlier. This means that middle school students may already be mapping out their future careers, a concept that is both comical and concerning. It also puts immense pressure on students to have defined goals and a polished C.V. of extracurricular activities, further emphasizing the importance of consistency in personal branding. However, the natural changes and evolution that occur during adolescence are crucial for personal growth and self-discovery.
In order to truly prepare students for the world, it is essential to provide opportunities for exploration, failure, and learning, rather than simply focusing on achievements and accolades. Self-insight cannot be generated through a branding exercise or a brainstorming course; it requires genuine experiences and reflection. The college essay, often seen as a high-stakes test in the admissions process, can actually be a powerful opportunity for self-discovery and reflection if approached with authenticity and sincerity. It allows students to take stock of their experiences, learning, and growth over the years.
The push for personal branding in the college admissions process can result in students feeling pressured to present a polished, consistent image rather than embrace their evolving selves. The importance of authenticity and self-discovery is overshadowed by the need to stand out in a competitive applicant pool. However, encouraging students to explore their interests, fail, learn, and change their minds can ultimately lead to deeper self-understanding and personal growth. It is crucial for students, parents, and educators to prioritize genuine exploration and self-discovery over the creation of a marketable personal brand.
