Kentucky Fried Chicken unveiled a new fragrance called No 11 Eau de BBQ, which comes in a sleek 100-millimeter bottle and is scented with charcoal and smoked wood. The fragrance is described as being irresistible and capable of leaving one “tipsy with hunger.” It is priced at a relatively low $13.82 and has quickly sold out in the UK, where it is exclusively available.
The fast-food chain’s decision to release a fragrance is not its first foray into unusual promotions, as they have previously released a chicken-scented firelog and perfume in Spain. However, reviewers who have tried the BBQ-scented fragrance have noted that it is surprisingly sophisticated and not just a gimmick. Many have commented on the musky and alluring scent that is quite different from the typical BBQ smell that one might expect from a fast-food establishment like KFC.
While the fragrance is only available in the UK, it seems to have garnered some interest from customers who appreciate the unique concept. The affordable price point of $13.82 has made it accessible to a wide range of consumers who may not typically purchase luxury fragrances. However, some fans of luxury designer fragrances, such as Tom Ford, may be skeptical of a fast-food chain entering the fragrance market with a product significantly cheaper than high-end options.
The trend of European consumers showing fascination with American fast food and snack products is not new, with many enjoying the novelty of these imported treats. The success of the KFC BBQ-scented fragrance in the UK suggests that there is a market for quirky and unusual products, even if they are outside the traditional scope of a fast-food restaurant’s offerings. Despite the initial confusion surrounding the concept of a chicken-scented fragrance, it seems that many customers have embraced the unique product.
Overall, the launch of KFC’s No 11 Eau de BBQ fragrance has been a surprising success, with the product quickly selling out in the UK after it was released. The unexpected popularity of the BBQ-scented fragrance demonstrates the appeal of innovative and unconventional marketing strategies that can help brands stand out in a competitive market. Whether this fragrance will lead to further forays into the beauty and fragrance industry by fast-food chains remains to be seen, but it has certainly sparked interest and conversation amongst consumers.
