Siblings Sabino and Michela Curcio and their cousin Rocco Loguercio have been running “Growing Up Italian” on social media since 2016. The family from Brooklyn has amassed 2.1 million followers, sharing viral slices of Italian life from a studio above their family-owned panini shop. The trio started the platform to showcase authentic Italian culture and traditions, moving away from stereotypes and highlighting the experiences of Italian immigrants in America. The platform has evolved into a weekly YouTube show, featuring notable guests like actors, judges, and musicians that resonate with many viewers.
“Growing Up Italian” has not only featured celebrities but also highlighted lesser-known individuals whose content provides a window into Italian authenticity. These New Yorkers often present authentic, eccentric, and knowledgeable content that showcases the Italian American experience in an entertaining and engaging way. John Viola, a prominent figure in the Italian American community, recently opened Red Sauce Studio in Little Italy to further invest in Italian American media. The content on “Growing Up Italian” emphasizes faith, tradition, family, and food, which has resonated with audiences worldwide.
The Italian American social media scene in NYC includes individuals like Rossella Rago, known as the Queen of Italian American social media, with her popular “Cooking With Nonna” videos. Sal “The Voice” Valentinetti, a 2016 “America’s Got Talent” finalist, aims to introduce a younger generation to classic Italian crooners like Louis Prima and Dean Martin. Danny “Meals By Cug” Mondello focuses on food with a vulgar comedic style that has gained a large following on Instagram. Mario Bosco, a veteran actor-comedian, uses his Italian-centric humor to connect with his audience.
Erma Camporese, a retired Western Beef employee from Williamsburg, Brooklyn, gained popularity for her distinct New York persona showcased on the “Mario Bosco Show” podcast. “Big Joe” Gambino shares Italian wisdom and expressions on social media and has become a spokesperson for a Queens Kia dealership. The Fratellanza Italiana Di Astoria member enjoys sharing his passion for Italian culture and cuisine with his followers. Mario’s Meats & Gourmet Deli in Middle Village, Queens, has utilized social media to expand its reach beyond the local community, attracting customers from Long Island, Staten Island, and even shipping nationwide.
The success of these social media stars and businesses points to the impact of authentic content that celebrates Italian American culture and traditions. Through platforms like “Growing Up Italian,” individuals can connect with their heritage and share their experiences with a global audience. These creators are not only entertaining but also helping to preserve Italian traditions and values, showcasing the vibrant and diverse Italian American community in New York City. With a mix of humor, food, music, and storytelling, these creators are keeping the Italian American spirit alive and thriving in the digital age.
