As companies look to appeal to a younger demographic and create viral content on social media, they are enlisting the help of Gen Z employees to write and edit their videos. From zoos to businesses to sports teams, companies are allowing Gen Z staff members to infuse their videos with current slang terms and humor, making the content more relatable to a younger audience. For example, the Northumberland Zoo went viral with a video featuring its directors delivering deadpan one-liners, with their daughter, a Gen Z staffer, helping to create the content.
In the Northumberland Zoo video, the directors humorously refer to animals using slang terms like “queen,” “slay,” and “very demure.” With the help of their daughter, they filmed a video that received praise for its comedic timing and engaging marketing tactics. The daughter helped guide her parents through the process of creating a TikTok-style video that appeals to the Gen Z audience, making sure they stayed on-trend and used the right lingo. The success of this video demonstrates the effectiveness of involving Gen Z in the creative process to appeal to their peers and create engaging content.
This trend of using Gen Z employees to create social media content is not limited to just the Northumberland Zoo. Other businesses, such as a Parisian bookstore called The Abbey, have also joined in on the trend by allowing Gen Z employees to create funny and relatable videos for their social media platforms. By utilizing the creativity and expertise of their younger staff members, companies are able to connect with a broader audience and generate content that resonates with younger consumers, ultimately driving engagement and brand awareness.
In addition to zoos and businesses, even sports teams like the New York Giants are getting in on the trend, allowing Gen Z employees to create humorous and entertaining content for their social media channels. These videos often feature edited compilations of bosses or team members, showcasing their personalities and creating engaging content that resonates with younger audiences. The use of humor and popular slang terms helps these videos stand out and capture the attention of viewers, leading to increased engagement and positive feedback from social media users.
The success of these videos created by Gen Z employees highlights the importance of engaging younger generations in the creative process and involving them in marketing strategies. By allowing younger staff members to contribute their unique perspective and creative ideas, companies can connect with new audiences and stay relevant in a rapidly changing digital landscape. This trend of enlisting Gen Z employees to create engaging social media content is likely to continue as companies seek to connect with younger consumers and create content that resonates with their interests and preferences.
Overall, the use of Gen Z employees to create social media content is a successful strategy for companies looking to appeal to a younger demographic and create engaging, viral content. By involving younger staff members in the creative process and allowing them to infuse their videos with humor and current slang terms, companies can reach new audiences and generate content that resonates with younger consumers. This trend highlights the importance of adapting marketing strategies to fit the preferences of different generations and leveraging the creativity and expertise of young employees to create captivating content that drives engagement and brand awareness.
