Unstoppable Domains, a popular on-chain domain name provider and digital identity platform, has teamed up with Radix to support the use of .pw domains. This partnership aims to bridge the gap between traditional Domain Name System (DNS) and tokenized blockchain domains, bringing on-chain domains into the mainstream with full browser compatibility and search engine visibility. Radix is a leading registry of new domain extensions, including .online, .store, .tech, and others, and is actively involved in expanding the Internet naming system. The collaboration seeks to expand the availability of user-owned domains that are consistent across the web, allowing businesses, brands, and individuals to leverage the benefits of blockchain-based domains while remaining on the existing Internet infrastructure.
The .pw extension offered by Radix is a public wallet extension that serves as both a DNS and an on-chain domain. This unique feature allows .pw domains to stand out in the domain landscape by offering the best of both worlds. Unlike non-DNS-enabled on-chain domains, .pw domains can be traditionally DNS-hosted, enabling them to resolve in standard web browsers and appear in search engine results. Users can host decentralized websites, set up personalized email addresses, and access the full spectrum of both traditional DNS and on-chain capabilities with .pw domains. Additionally, .pw domains come with a full suite of blockchain functionalities, serving as unique digital identifiers for creating immutable digital profiles and accessing a decentralized ecosystem for sending and receiving cryptocurrencies, interacting with dapps, and more.
According to Suman Das, Radix’s Sr Vice President of Marketing and Brand Strategy, the partnership with Unstoppable Domains aligns with their shared vision of expanding the world of top-level domains and empowering brands, businesses, and individuals to control their online presence. The collaboration aims to pave the way for a more decentralized and user-centric internet where digital identity and ownership are paramount. Sandy Carter, Chief Operating Officer at Unstoppable Domains, emphasizes that the partnership is focused on creating a seamless digital experience that empowers users across all ecosystems, rather than just launching a new domain extension. Together, the two teams are working towards a more inclusive and user-friendly internet where individuals have greater control over their digital presence.
Unstoppable Domains and Radix are working together to provide users with the ability to fully utilize the benefits of blockchain-based domains while maintaining compatibility with the existing Internet infrastructure. By offering .pw domains that combine DNS and on-chain capabilities, the partnership aims to enhance the accessibility and functionality of user-owned domains, enabling individuals and businesses to assert greater control over their online presence. This collaboration represents a step towards a more decentralized internet where digital identity and ownership are prioritized, creating a more secure and user-centric online environment for all users.
With the support of Radix, Unstoppable Domains continues to expand its offerings and provide innovative solutions for digital identity and domain management. The partnership between the two companies demonstrates a shared commitment to advancing the capabilities of blockchain technology and enhancing the user experience in the digital space. By leveraging the strengths of both organizations, users can expect to benefit from more seamless and secure domain management solutions that empower them to take control of their online presence in a decentralized and user-centric manner.
