The video posted on Donald Trump’s social media network account included references to a “unified reich” among hypothetical news headlines depicting a win by him in the November election. The headlines flashed across the screen with messages like “Trump wins!” and “Economy booms!” The word “reich” is associated with the formation of the modern pan-German nation in 1871, but is also linked to Nazi Germany’s Third Reich.
The 30-second video appeared on Trump’s Truth Social account while he was on a lunch break from his hush money trial in Manhattan. His campaign stated that the word “reich” was not used on purpose and the video was created by a random online account. However, the Biden campaign strongly criticized Trump for the video, highlighting his history of anti-Semitic behavior. They accused him of intending to rule as a dictator over a “unified reich” if he regains power and cited previous instances where Trump used rhetoric similar to Adolf Hitler and associated with Nazi Germany.
Trump has faced backlash for his language and rhetoric, such as calling immigrants entering the U.S. illegally “poisoning the blood of our country” and referring to his opponents as “vermin.” He has also been criticized for associating with Holocaust-denying white nationalists and downplaying events like the 2017 rally in Charlottesville, Virginia. The video also included headlines that appeared to be copied verbatim from a Wikipedia entry on World War I, along with references to border closures and the deportation of illegal aliens.
The language and imagery used in the video shared by Trump on his social media platform have sparked outrage and accusations of promoting anti-Semitic and Nazi-related ideologies. The Biden campaign and others have condemned Trump for his history of using rhetoric associated with Nazi Germany and Adolf Hitler, and for his actions that have been seen as supportive of white nationalist groups. The video’s inclusion of references to a “unified reich” and World War I further fueled concerns about Trump’s messaging and intentions if he were to return to power.
The backlash against Trump’s video comes at a time when he is facing legal challenges and seeking to maintain a presence in the political arena through his social media platform. Critics have raised concerns about the implications of a former president sharing content that appears to promote authoritarian and discriminatory ideologies, especially in the context of America’s history and ongoing struggles with racism and anti-Semitism. The use of such language and imagery by a public figure like Trump raises questions about the responsibility of leaders in shaping public discourse and promoting unity rather than division.