In honor of Breast Cancer Awareness Month, the TODAY Plaza was decorated in pink on October 1st thanks to a special event organized by breast cancer survivor Jill Martin, who is also a Shop TODAY contributor. Jill’s new clothing brand, By Jill Martin, collaborated with the NBA and WNBA to raise awareness about breast cancer and genetic testing, particularly related to the BRCA gene mutation. The collaboration includes sherpas featuring pink NBA and WNBA logos, with proceeds going to the Basser Center for BRCA. The NBA and WNBA The Best Lounger In The World by Jill Martin Breast Cancer Awareness Lounger and Hoodie Collection are available for purchase, starting on October 1st.
To kick off the campaign and Breast Cancer Awareness Month on October 1st, the NBA and WNBA provided sherpas with pink logos to TODAY show attendees. Additionally, the TODAY show aired a Pink Power special on October 1st, where Jill shared her breast cancer journey, NBA and WNBA players discussed how the disease has impacted them, and more information was shared about who should undergo genetic testing to lower cancer risk. The plaza was filled with breast cancer survivors and their families, highlighting the importance of knowing your breast cancer risk.
Jill Martin’s own breast cancer diagnosis at Stage 2 in 2023 underscores the importance of knowing one’s risk. Despite having a clear mammogram and sonogram shortly before her diagnosis, Jill tested positive for a BRCA gene mutation which she inherited from her father. Following her diagnosis, Jill underwent a double mastectomy, breast reconstruction, removal of her ovaries and fallopian tubes, chemotherapy, and radiation. She is now cancer-free and takes medication to reduce her risk of recurrence.
BRCA gene mutations can be inherited from either the mother or father, increasing the risk for various cancers such as breast, ovarian, and prostate, as well as impacting the age at which cancer may develop. Over 60% of women with a BRCA mutation will develop breast cancer. Individuals with a family history of the mutation, Ashkenazi Jewish heritage, or a personal or family history of breast cancer before age 50 are at a higher risk for BRCA mutations. If concerned about the risk of having a BRCA mutation, it is advisable to consult with a healthcare provider for guidance on genetic testing.
Breast Cancer Awareness Month brings attention to the importance of early detection, genetic testing, and understanding one’s risk factors. Jill Martin’s collaboration with the NBA and WNBA serves to raise awareness about breast cancer and the significance of genetic testing, especially related to the BRCA gene mutation. By sharing her personal journey and advocating for awareness, Jill aims to empower others to take charge of their health and reduce their risk of developing cancer. The initiative highlights the importance of education, early detection, and proactive measures in the fight against breast cancer.
