Telegram recently announced that advertisers can now purchase in-app advertisements using Toncoin, the native cryptocurrency of the TON blockchain. This update is part of Telegram’s user monetization strategy, with 50% of ad revenue generated within public channels going directly to their owners. TON was chosen for its minimal transaction fees, processing speeds, and high capacity for transactions per second. The TON blockchain utilizes a Proof-of-Stake consensus mechanism and sharding to facilitate high-speed transactions and decentralized applications.
In October 2023, Certik recognized the TON blockchain as the world’s fastest network, surpassing established payment systems like Solana, Polygon, Visa, and Mastercard with a record-breaking 104,715 transactions per second. Telegram CEO Pavel Durov hinted at the launch of the Telegram Ad Platform in February, targeting advertisers in nearly 100 countries. Despite Telegram’s large reach with 1 trillion monthly views on broadcast channels, only 10% of it was monetized. The new ad platform aims to address this and allow channel owners to effectively monetize their content, similar to revenue-sharing models on platforms like YouTube and X.
The Telegram Ads platform offers targeted promotion opportunities with budget-friendly advertising options for promoting bots and channels. Advertisers have full control over ad placement by selecting specific channels for their ads to appear. Channel owners can withdraw their ad revenue without any fees and reinvest their earnings back into the Telegram ecosystem through additional advertising, acquiring unique usernames, or hosting premium content giveaways. Toncoin has seen a significant increase of over 123% in the past month, with a trading price of around $5.24 as of Monday.
The TON blockchain is a community-driven solution designed to facilitate high-speed transactions and dApps through features like minimal transaction fees and high processing speeds. Sharding, which distributes data storage and processing tasks among smaller validator groups, minimizes transaction delays and maximizes network throughput. The Telegram Ad Platform aims to boost creator revenue by empowering channel owners to monetize their content more effectively and offers similar revenue-sharing models as other social media platforms.
Overall, the update from Telegram regarding in-app advertisements using Toncoin on the TON blockchain signals a move towards user monetization and revenue sharing within public channels. With the TON blockchain being recognized as the world’s fastest network by Certik, Telegram aims to compete with established payment systems and social media giants through its ad platform. Advertisers and channel owners can benefit from targeted promotion opportunities and flexible monetization options. Toncoin’s recent price surge reflects growing interest and confidence in Telegram’s user monetization strategy and the TON blockchain’s capabilities.
