Starbucks is gearing up for the holiday season by giving customers a preview of what they can expect in-store. The coffee chain will be launching its holiday season on November 7th, unveiling a new line of bright and beautiful 2024 holiday paper cups with the theme “Merrier Together.” The designs for the cups were inspired by moments of joy and coffee, emphasizing warmth and anticipation.
The holiday cups will feature the traditional cranberry-red color that Starbucks is known for, but will also incorporate jade green pastels to add a vibrant touch to the collection. Graphic elements on the cups include charms resembling old-fashioned ornaments and peppermints, as well as a wavy motif inspired by the Starbucks siren. This year, Starbucks will also be returning to its roots by using Sharpies to write messages on the cups, bringing a personal touch to the holiday experience.
The festive hot cups include designs like “Warm Wishes” with interconnected dots representing glowing holiday lights, “Joyful Connection” with circular shapes honoring the art of coffee roasting, “Lyrical Landscape” with undulating lines reminiscent of holiday ribbons, and “Siren Chorus” featuring striped holiday charms inspired by coffee bean patterns and the Starbucks siren. Additionally, there will be a holiday cold cup adorned with white festive charms on a clear cup to add a touch of cheer.
In addition to the new holiday cups, Starbucks has also unveiled its holiday merchandise collection, including seasonal drinkware and gifts. Both the merchandise and the holiday cup collection will be available in Starbucks stores starting on November 7th, adding to the festive atmosphere and spreading holiday cheer to customers and partners alike. Starbucks Creative Director Kristy Cameron expressed excitement about sharing the warmth of the coffeehouse and the anticipation of the arrival of the red cups with customers, highlighting the joy and connection that coffee brings during the holiday season.
