Emart24, a South Korean convenience store chain, has partnered with the popular cryptocurrency exchange Bithumb to offer Bitcoin Meal packs. These unique meal packs will contain a coupon code that customers can enter on the Bithumb app for a chance to win small amounts of Bitcoin. Approximately 30,000 Bitcoin Meal packs will be available for purchase at Emart24 locations for 5,900 Korean won each, with additional Bitcoin rewards for creating a Bitcoin account with NH Nonghyup Bank. Existing Bithumb users can also connect their accounts to receive rewards. This partnership highlights the growing integration of cryptocurrency into everyday transactions in South Korea.
Bithumb, a member of the Digital Asset Exchange Association (DAXA) alongside other major exchanges in South Korea, plays a significant role in the country’s crypto market. Despite delays in its IPO plans, Bithumb has announced its intentions to become the first crypto exchange listed on the South Korean stock market. The partnership with Emart24 for Bitcoin Meal packs further establishes Bithumb as a key player in the South Korean crypto industry. As one of the largest cryptocurrency exchanges in the country, Bithumb continues to innovate and expand its services.
South Korea has implemented stricter regulations surrounding the crypto market in recent years, including penalties for crypto-related crimes and regulatory guidelines for exchanges. In the fourth quarter of 2023, financial authorities in South Korea mandated that cryptocurrency users report any unlicensed exchanges operating within the country. Despite these regulations, the collaboration between Emart24 and Bithumb for Bitcoin Meal packs demonstrates the ongoing growth and acceptance of cryptocurrency within South Korea’s economy. The partnership allows customers to engage with Bitcoin in a unique way through everyday purchases at the convenience store chain.
The Bitcoin Meal packs offered by Emart24 and Bithumb provide customers with an opportunity to participate in the crypto market and potentially win Bitcoin rewards with their lunch purchases. By entering a coupon code on the Bithumb app, customers can receive small amounts of Bitcoin, adding a crypto twist to their meal breaks. With 30,000 Bitcoin Meal packs available for purchase and additional rewards for creating a Bitcoin account with NH Nonghyup Bank, customers have multiple chances to engage with cryptocurrency through their transactions at Emart24 locations.
As one of the leading cryptocurrency exchanges in South Korea, Bithumb’s partnership with Emart24 for Bitcoin Meal packs reinforces its position in the country’s fast-growing crypto industry. Despite regulatory challenges and stricter guidelines, the collaboration showcases the continued growth and acceptance of cryptocurrency within South Korea’s economy. By offering customers a unique opportunity to win Bitcoin rewards through everyday purchases, Emart24 and Bithumb are making cryptocurrency more accessible and engaging for a broader audience in the country.
