Nissan is aiming to increase vehicle sales by 1 million over the next three years and reduce electric vehicle production costs by 30% by 2030. In their new medium-term business plan, the carmaker plans to launch 30 new models by fiscal 2026, with 16 being electrified. They hope to achieve price parity between electric and combustion engine vehicles by 2030 in order to drive value and competitiveness.
The company’s CEO, Makoto Uchida, stated that this plan will help Nissan navigate through market volatility and ensure sustainable growth and profitability. They are looking to achieve an operating profit margin of over 6% by the end of fiscal 2026 and aim for long-term profitable growth. In order to meet these goals, Nissan plans to develop EVs in families, integrate powertrains, and focus on battery innovations to reduce costs.
Uchida highlighted the importance of working closely with suppliers to address uncertainty in the market over the next five years. Scalability and partnerships will be crucial for Nissan to stay competitive and achieve its objectives. The company is focusing on developing strong collaborations to navigate through challenges and ensure the success of their new business plan.
Under the two-part plan called The Arc, Nissan will focus on volume growth through a tailored regional strategy and prepare for an accelerated transition to electric vehicles. By balancing their portfolio between EVs and combustion cars, growing volumes in key markets, and maintaining financial discipline, Nissan aims to drive revenue through smart partnerships, enhanced EV competitiveness, differentiated innovations, and new revenue streams.
Nissan’s strategy could potentially generate 2.5 trillion yen ($16 billion) in revenues from new business opportunities by fiscal 2030. The company is positioning itself to capitalize on the shift towards electric vehicles and plans to leverage partnerships, innovation, and market-specific strategies to drive growth and profitability. By focusing on cost reductions, expansion of the electrified vehicle lineup, and developing key partnerships, Nissan aims to achieve its ambitious sales targets and financial objectives in the coming years.
