The goth subculture has a long history of pushing boundaries and celebrating darkness through fashion. In the 1980s, women took inspiration from iconic band members like Siouxsie Sioux and Patricia Morrison, mixing elements of historical costume with PVC and leather to create a subversive look. Men also embraced flamboyant styles, blurring gender boundaries with crucifixes, nail polish, and ghoulish makeup paired with combat boots and leather jackets. By the 1990s, the goth subculture had splintered into various movements, including cybergoths who embraced raving and techno music, as well as gothabilly enthusiasts who revived 1950s pin-up looks. However, the subculture began to dissipate in the mid-2000s, only to resurface in recent years thanks in part to the influence of Beetlejuice.
In 2024, the goth aesthetic has evolved to be more fluid and individualistic. While the subculture once had a strict sartorial code in the 1980s, today’s goths can embrace a variety of styles as long as they celebrate darkness. Celebrities like Mariacarla Boscono, Michèle Lamy, Erykah Badu, Doja Cat, Billie Eilish, Fecal Matter, Arca, Ethel Cain, and Amanda Harlech all embody different interpretations of goth fashion. From silk gowns to oversized proportions to witchy hats to prosthetics and vampire fangs, modern goths express their individuality in diverse ways. Goth is seen as a celebration of darkness and an attitude that transcends mere aesthetics, embodying a sense of rebellion and outsider status.
Goths are often seen as disruptors and rebels who embrace an unapologetic way of life. The subculture is rooted in a celebration of darkness that goes beyond trends or viral news pieces, making it a timeless and enduring phenomenon. Just like Winona Ryder, who has long been associated with the goth aesthetic, goth is considered to be forever. Tish Weinstock, author of the forthcoming book “How To Be a Goth: Notes on Undead Style,” explores the history and evolution of goth fashion, showcasing how it continues to inspire and influence contemporary style. Goth remains a significant cultural force that allows individuals to express themselves and push boundaries through their fashion choices.