Nibiru Chain, a Layer 1 blockchain backed by HashKey and Kraken Ventures with a $100 million valuation, has announced two senior hires from Yuga Labs and Starknet Asia as part of its Asia expansion strategy. Yura Nam, the former head of Starknet Asia, and Nicholas Lo, a former APAC Growth Manager at Bored Ape Yacht Club developer Yuga Labs, have been appointed as Asia Growth and Asia Business Development leads, respectively. The project aims to cultivate local brand presence and adoption in countries like Korea, Japan, India, Southeast Asia, and Chinese-speaking countries through partnerships, public relations, marketing, events, community management, business development, and developer relations. The team will also be hiring local community leads in each country and already has relationships with major players in the region.
The two new hires, Nicholas Lo and Yura Nam, are expected to play a crucial role in Nibiru Chain’s expansion plans in Asia. Lo, as Asia Business Development lead, will focus on establishing the project’s presence in key APAC markets by building relationships with major protocols, ecosystem dapps, gaming companies, financial institutions, and local partners. He will also work closely with Asian media companies to create exposure for Nibiru’s L1 offering in verticals like gaming, DeFi, NFTs, and RWAs. Nam, with seven years of experience in the financial services industry, will use her expertise in partnerships, sponsorships, agreements, and event planning to navigate the complexities of the Asia market and support Nibiru in incorporating best practices for go-to-market strategies.
Nibiru Chain came out of stealth in 2022 and has since seen dozens of projects building on the chain in sectors like RWAs, gaming, and DeFi. In April 2023, the project raised $8.5 million in seed funding at a $100 million valuation, led by Tribe Capital, Republic Capital, NGC Ventures, and Original Capital, with participation from various other venture capital firms. The team is focused on driving adoption and forging partnerships in the Asia region, with plans to engage with the developer community through grants, hackathons, accelerators, VC funds, and other initiatives. The newly appointed team members will play a crucial role in leading events, partnerships, and growth initiatives in the region.
The expansion goal for Nibiru Chain involves cultivating a local brand presence and adoption in various Asian regions such as Korea, Japan, India, Southeast Asia, and Chinese-speaking countries. The project aims to achieve this through strategic partnerships, public relations, marketing engagements, offline events, community management, business development, and developer relations. The Asia team will continue to expand through role searches for Community Growth in countries like India, Japan, Vietnam, Thailand, Indonesia, and the Philippines. By leveraging their experience, industry connections, and regional cultural insights, the new hires will help navigate the complexities of the Asia market and drive forward Nibiru’s growth initiatives in the region.
The Asia expansion of Nibiru Chain involves focusing on driving adoption, forging strategic partnerships, engaging in public relations and marketing activities, hosting offline events, managing communities, developing business relationships, and fostering developer relations in key Asian markets. The project is actively seeking local community leads in different countries and already has established relationships with major players in the region including builders, validators, and media companies. With the recent appointments of key team members with experience in the financial services industry and business development, Nibiru aims to strengthen its presence and visibility in the Asia region by leveraging their expertise in navigating local markets and relationships. The project’s $100 million valuation and recent seed funding raise indicate a strong foundation for its growth and expansion plans in the coming months.
