The movie ticket sales in 2024 took a hit, with the domestic box office expected to end at around $8.75 billion, down more than 3% from 2023. This is attributed to the Hollywood strikes of 2023, which caused delays in productions and releases, leading to a depleted calendar for exhibitors and moviegoers. Despite this, the industry saw a comeback, with analysts initially projecting a lower box office total for the year. The impact of the strikes was felt in the release calendar, affecting the momentum of the industry.
Sequels and franchises dominated the top 10 movies of the year in 2024, with films carrying a PG rating performing exceptionally well. Family films with a PG rating, such as “Inside Out 2,” “Despicable Me 4,” and “Moana 2,” grossed over $2.9 billion, comprising around 33% of the annual box office. The PG-13 rated movies made up about 30% of ticket sales. The success of family-friendly films indicates the preference of audiences for content suitable for all ages.
The Walt Disney Co. had a successful year in 2024, with three of the top five movies of the year, including “Inside Out 2,” “Deadpool & Wolverine,” and “Moana 2.” Disney crossed the $2 billion domestic mark in mid-December, showcasing the impact of its theatrical releases. The success of Disney’s films highlights the significance of established studios in driving box office revenue and shaping the industry landscape.
Despite high-profile flops and disappointments in 2024, such as Sony’s “Madame Web” and Universal’s “The Fall Guy,” there were notable successes in unexpected genres. Horror films, smart thrillers, and original movies like “Anora,” “The Substance,” and “The Brutalist” resonated with audiences. The diverse lineup during Thanksgiving and Christmas presented a mix of family-friendly and adult-oriented films, catering to various preferences.
Re-releases of movies in theaters, such as Christopher Nolan’s “Interstellar” and “The Phantom Menace,” saw success in 2024, indicating the appeal of experiencing films in a communal, big-screen setting. Viral marketing moments, like novelty popcorn buckets and creative promotions, added to the overall theatrical experience for moviegoers. The trend of increased spending on concessions and premium tickets contributed to the industry’s recovery post-pandemic.
Looking ahead to 2025, the film industry is optimistic about the upcoming offerings for moviegoers, with at least 110 films projected to open on over 2,000 screens. The momentum from the strong box office performance in the last few weeks of 2024 sets a positive tone for the new year. As the industry continues to adapt to changing audience preferences and market dynamics, the outlook for 2025 appears bright, with exciting opportunities for growth and innovation.
