Effective communication with small business owners and their financial teams is crucial for financial business leaders, as it helps in maintaining transparency and ensuring mutual understanding. Forbes Finance Council members shared key tactics to improve communication with small businesses, including delivering clear and succinct messaging, defining objectives and roles, and supporting associations with financial partners. It is important to explain and sell the transformation, gather as much information as possible, and tailor communication to each business. Additionally, explaining the benefits of specific products, utilizing video emails, and maintaining transparency with a third-party communications firm are highlighted as essential strategies.
Financial leaders should understand the unique business models, goals, and challenges of small businesses to better tailor communication to their needs. It is recommended to speak in person or over the phone rather than relying on email, and utilizing cloud-based software can help improve communication and prevent errors. Explaining the “who, what, how, and when” is critical, along with actively listening and showing genuine interest. Establishing regular communication channels, such as scheduled meetings or digital platforms, can facilitate ongoing transparent dialogue with small business owners and their financial teams.
Moreover, financial leaders should explain how growth plans depend on accounting teams, emphasizing the importance of bookkeeping and accounting in making vital business decisions. By empowering small business owners with information and being transparent about options and suggestions, financial leaders can build trust and yield the best results for both parties. Overall, effective communication strategies are essential for fostering mutual understanding and financial prosperity between financial leaders and small business owners.
