Dude Perfect, a popular YouTube group known for their basketball trick shots, recently secured a significant nine-figure investment from private investment firm Highmount Capital, likely between $100 million to $300 million. This investment will allow Dude Perfect to explore new strategic opportunities and expand beyond the creator economy. The group, consisting of five members who met at Texas A&M University, has seen tremendous success since launching their YouTube channel in 2009, quickly gaining a large following and securing brand deals with major advertisers.
With over 60 million subscribers and 17 billion views on their YouTube channel, Dude Perfect has become the 35th most-subscribed channel according to Social Blade. In addition to their online success, the team has diversified their brand through various partnerships, such as their own smoothie at Smoothie King, a line of Nerf products, and even their own board game. Highmount Capital co-founder Jason Illian praised the team’s ability to connect with families and sees potential for greater growth through new opportunities.
The investment from Highmount Capital is structured for the long term, with plans for Dude Perfect to expand beyond their online presence. Dubbed “Dude Perfect 2.0,” the team envisions opening a retail store, launching a streaming platform, introducing a line of toys and games in Walmart, and even creating a theme park worth $100 million. This new direction aims to give fans a more interactive and immersive experience with the brand, allowing families to engage with the content they have grown to love.
The team’s focus on family-friendly entertainment has been a key factor in attracting advertisers to their platform, as traditional cable TV viewership declines and online content consumption rises among the younger generation. By continuing to create engaging and relatable content, Dude Perfect has been able to appeal to a wide audience, leading to their success on YouTube and beyond. With the support of Highmount Capital, the group hopes to further expand their reach and impact in the entertainment industry.
With a team of 25 employees based in their headquarters in Frisco, Texas, Dude Perfect has built a strong foundation for growth and innovation. The investment from Highmount Capital will enable the group to scale their operations and explore new opportunities that were once only dreams. As they embark on this new chapter, the team remains focused on delivering high-quality content that resonates with their audience and continues to build upon the success they have achieved thus far.
