The ad features model and actor Madison Tevlin, who has Down syndrome, challenging stereotypes surrounding people with Down syndrome. Tevlin addresses assumptions that individuals with Down syndrome cannot drink a margarita or live independently, shedding light on the impact of these beliefs. The “Assume That I Can” campaign was created by CoorDown, in association with the National Down Syndrome Society, to coincide with World Down Syndrome Day on March 21. The ad has gained viral attention and aims to shift public perceptions about the abilities and potential of individuals with Down syndrome.
The campaign seeks to break down stereotypes that limit what people with Down syndrome can achieve. By highlighting stories like that of Tommy and Maryanne Pilling, who overcame criticism to have a 25-year marriage despite both having Down syndrome, the ad challenges assumptions about relationships and marriage. It also showcases Chris Nikic, the first person with Down syndrome to finish an Ironman, demonstrating the ability to defy expectations and inspiring others. The video encourages viewers to confront their own biases and rethink preconceived notions about Down syndrome.
The ad has sparked positive reactions on social media, with many individuals expressing gratitude for the video’s ability to challenge their assumptions about Down syndrome. Some viewers admit to their own biases and acknowledge the need to change their perspectives. While some have criticized the ad for including content deemed controversial, such as swearing and references to sex, supporters argue that these are normal aspects of life that individuals with Down syndrome are entitled to engage in. The overall goal is to encourage acceptance, empowerment, and opportunities for individuals with Down syndrome.
The “Assume That I Can” campaign has successfully opened up conversations about the abilities and potential of people with Down syndrome. By showcasing the diverse wants, needs, and capabilities of individuals with Down syndrome, the ad aims to shift public perceptions and break down stereotypes. The positive feedback on social media indicates that the video has resonated with many viewers, prompting self-reflection and sparking conversations about inclusion and acceptance. The campaign seeks to empower individuals with Down syndrome to pursue their goals, dreams, and aspirations like any other person.
The ad featuring Madison Tevlin has received widespread praise for its poignant and impactful message. Viewers have expressed surprise at watching the entire advertisement and feeling empowered by Tevlin’s words. By showcasing the experiences and achievements of individuals with Down syndrome, the campaign challenges society to reevaluate its attitudes and assumptions. It encourages a more inclusive and accepting mindset towards people with Down syndrome, emphasizing their capabilities and potential. Through stories of love, achievement, and empowerment, the “Assume That I Can” campaign aims to promote a more inclusive and understanding society for individuals with Down syndrome.
