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Home»Business»Finance
Finance

Apple unveils record-breaking $110 billion share buyback amidst 10% drop in iPhone sales

May 3, 2024No Comments3 Mins Read
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Apple shares surged by 7% in after-hours trading as the company announced fiscal second-quarter earnings that exceeded estimates and revealed an expanded stock repurchase program. The board approved a buyback of $110 billion, the largest in history, representing a 22% increase from the previous year. This news came despite a 4% drop in overall sales and a 10% decline in iPhone sales year over year, which Apple attributed to challenging comparisons against the previous year.

The company achieved better-than-expected results in the quarter, with earnings per share of $1.53 compared to an estimated $1.50, and revenue of $90.75 billion versus an estimated $90.01 billion. While iPhone, Mac, and iPad revenues were close to projections, the Services segment exceeded estimates with revenue of $23.9 billion. During the earnings call, Apple CEO Tim Cook mentioned that sales in the June quarter are expected to grow in the low single digits, with a focus on driving growth in iPad sales and maintaining the momentum in Services.

Despite a 2% decline in net income, Apple reported solid performance, with iPhone sales reaching $45.96 billion and Mac sales increasing by 4% to $7.45 billion. Other Products, including the Apple Watch and AirPods, fell by 10% to $7.9 billion. The new Vision Pro virtual reality headset was introduced, but sales are expected to be limited initially compared to the company’s main product lines. Market watchers are now anticipating the debut of new iPads in early May, which could help boost revenue from that segment.

The Services business remained a strong performer for Apple, with sales growing by 14.2% to $23.9 billion. This segment includes revenue from subscriptions, warranties, licensing deals, and payments, with over 1 billion paid subscriptions counted by the company. Sales in Greater China, the third-largest market for Apple, declined by 8% to $16.37 billion but still outperformed analyst expectations. CEO Tim Cook highlighted positive iPhone sales growth in China during the quarter, easing concerns about market share losses to local rivals like Huawei.

Apple’s upcoming product events, including the iPad event in early May and the Worldwide Developers Conference in June, promise significant announcements according to Cook. The company’s dividend was increased by 1 cent to 25 cents per share, alongside the substantial buyback plan. While challenges remain in some product categories and geographic regions, Apple’s overall financial position appears robust, driven by the continued success of its Services division and the anticipation of new product launches in the near future.

In summary, Apple’s strong performance in the second quarter, despite a decline in certain product categories, suggests resilience and adaptability in the face of changing market dynamics. The focus on strategic initiatives such as stock buybacks, dividend increases, and new product launches underscores the company’s commitment to long-term growth and shareholder value. With positive developments in key areas like Services and potential growth opportunities in emerging markets, Apple remains well-positioned for continued success in the evolving technology landscape.

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