Gen Z is taking a page from their elders by embracing the concept of snowbirding, but with a twist. They are prioritizing mental health and wellness by engaging in what is known as glowbirding, where they head to warm weather destinations during the winter months to escape the cold and take care of their well-being. Glowbirding is seen as a comprehensive approach to living a healthier and happier lifestyle, focusing on experiences and mental wellness rather than just finding warmer weather to escape the seasonal blues. This trend is gaining popularity among young people like Gen Z content creator Gabby Beckford, who find that escaping the cold helps manage their seasonal depression.
Glowbird season typically starts at the beginning of the year and lasts through March, with many Zoomers taking advantage of remote work opportunities to travel to warmer climates. While older generations tend to flock to popular snowbird destinations like Florida, glowbirds are carving out their own spaces in cities such as Phoenix, Scottsdale, Tucson, Palm Springs, and Hilton Head, as well as international locations like The Algarve in Portugal. For glowbirds like Gabby Beckford, being in places where they can stay active outdoors year-round is key to staying physically fit and mentally sharp.
Many glowbirds prefer to travel solo, with 80% of monthly stays during the winter being booked for one or two travelers. Traveling alone allows them to connect more meaningfully with each destination and meet new people along the way. They look for destinations that are welcoming, safe, and offer a diverse culture with others their age. This solo travel experience enhances their overall well-being and provides opportunities for personal growth and exploration.
Glowbirding coincides with the growing trend of wellness travel, where individuals focus on improving their health and well-being through travel experiences. Traveling can not only benefit mental health but also physical health, with studies showing that it can delay the aging process and improve overall well-being. By becoming a glowbird and seeking out warm weather destinations during the winter months, young people like Gen Z are prioritizing self-care, personal growth, and well-being, while also having the opportunity to explore new cultures, make meaningful connections, and embrace new experiences.
Overall, the concept of glowbirding is redefining traditional snowbirding by focusing on mental health and wellness, as well as personal growth and exploration. This trend is gaining popularity among young people who value experiences, diversity, and a sense of community in their travel experiences. By escaping the cold and prioritizing their well-being, Gen Z glowbirds are finding a healthier and happier lifestyle that allows them to stay physically fit, mentally sharp, and emotionally fulfilled. As wellness travel continues to trend upward, glowbirding offers young travelers the opportunity to care for their mental and physical well-being while exploring new destinations and connecting with others along the way.
