Last month, With Clarity opened its first store in New York City’s SoHo, marking a significant milestone for the luxury and lab-grown diamond jewelry brand. The store, located at 118 Spring St, offers both existing and new customers the opportunity to experience the brand’s products in person. With the jewelry market estimated at $73 billion in 2023 and lab-grown diamonds gaining popularity, With Clarity has established itself as a leading provider of lab-grown diamonds since its launch in 2015.
The demand for lab-grown diamonds has been on the rise, with the market share of lab-grown versus mined diamonds increasing from 3% in 2020 to 7% in 2022. With Clarity has successfully positioned itself as a brand that seamlessly combines luxury and affordability, catering to customers looking for high-quality lab-grown diamonds. The brand’s Home Preview program, which allows customers to try on up to two 3-D replica rings before making a purchase, has been a game-changer in the industry and has set With Clarity apart from its competitors.
With the success of the Home Preview program, it became apparent that a physical store was needed to complement the brand’s online presence. Anubh Shah, the Founder and CEO of With Clarity, stated that the store was designed to create an elevated and intimate environment where clients could meet the brand and experience their exclusive jewelry styles. The store’s meticulous attention to detail and commitment to unparalleled service ensure that customers have a meaningful and personalized shopping experience.
The SoHo store features plush lounge seating areas, transaction tables, and jewelry specialists who are extensively trained on the products and equipped with digital screens to assist customers. One-on-one appointments provide a personalized experience tailored to each customer’s needs, bridging the gap between the physical and digital worlds. The showroom also offers virtual appointments, allowing customers outside of NYC to experience the store remotely. The store’s design incorporates brand colors and natural light to create a welcoming and luxurious environment.
Retail stores have become essential for fine jewelry brands like With Clarity, as they provide a unique opportunity for customers to engage with the brand in person. With the opening of their SoHo flagship store, With Clarity is set to embark on an exciting new chapter, with plans to expand their footprint across the United States. Shah envisions bringing the With Clarity experience to discerning customers nationwide, showcasing luxurious lab diamond-centered fine jewelry in a physical, immersive setting. By providing a unique and personalized retail experience, With Clarity aims to continue to “Elevate the Everyday” for its customers.
