Colleen Werner, CEO of lulafit, believes that the need for belonging is shaping the modern workforce, with employees seeking careers with impact and purpose beyond a paycheck. Studies show that a sense of belonging is crucial for mental health and overall well-being, with 94% of respondents stating that it is important to feel like they belong in their workplace. To meet these needs, businesses can align their culture and mission with purpose-driven work, promote employee resource groups, and provide opportunities for meaningful engagement outside of daily roles.
Werner emphasizes the importance of using office spaces to promote connection and community among employees. She believes that building owners must create spaces that allow for both virtual and in-person collaboration, as employees now utilize a variety of tools to work together. Office spaces should cater to different work styles and postures throughout the day, supporting focused work, collaborative teamwork, and relationship-building among employees. By fostering genuine connections, businesses can create environments that meet professional needs while providing a sense of purpose and contribution.
Werner’s company, lulafit, has implemented initiatives such as forming a culture collective and promoting volunteer opportunities to encourage employees to give back to their communities. By incentivizing employees to engage in activities outside of work, such as charity work and environmental initiatives, businesses can reinforce a sense of belonging grounded in shared values and purpose. These efforts can contribute to a workforce that is deeply engaged and committed to a common goal, driving impact and fostering a sense of community within the workplace.
As the traditional work model evolves, it is essential for businesses to adapt to the changing needs and expectations of employees. The call to return to the office is no longer compelling in itself; employees now seek environments that support their desire for connection, purpose, and belonging. By strategically cultivating a sense of purpose through changes both big and small, businesses can create spaces that encourage teamwork, collaboration, and a sense of community among employees. Embracing these changes can lead to a workforce that is not only present but deeply engaged and committed to a shared purpose.
