In the 1990s, the era of big, showy American cars like the Chrysler Cordoba, Buick Riviera, Cadillac Eldorado, and Oldsmobile Toronado came to an end. These “personal luxury cars” were known for their striking design and lack of practicality. While two-door cars still exist today, they are primarily high-performance sports cars. However, vintage personal luxury coupés from the ’70s are highly sought after by collectors due to their unique allure.
These cars were known for their long, low design and technological innovations. In the past, lower production numbers allowed for higher technology to be included in these cars. Personal luxury coupés left a lasting impression with their stylish exteriors, long hoods, and aerodynamic back ends. Car designers appreciate the proportions and design elements that two-door models offer, making them stand out among four-door counterparts.
The Ford Thunderbird played a pivotal role in popularizing the personal luxury styling in the 1950s. This set the stage for many other manufacturers to enter the market and create their own version of the two-door comfortable cruiser. Two-door cars became an individual statement, with four-door models catering more towards practicality and family needs. The preference for two-door models began to decline by the 1990s as performance models became more popular.
Today, factors such as the rise of SUVs and child safety regulations have relegated two-door cars to a niche status. SUVs have dominated the market, and child safety laws have made it impractical for families with children to use two-door cars. European luxury car manufacturers like BMW, Audi, and Mercedes-Benz still offer two-door models, catering to customers who prioritize style over practicality. Despite the decline in popularity, there is still a market for non-sports-car two-door models.
The allure of personal luxury coupés from the ’70s remains strong, with collectors willing to pay a premium for these vintage cars. The unique design, technological innovations, and statement-making features of these cars continue to draw admiration at car shows. While the era of big, showy American cars may have passed, their legacy lives on in the hearts of car enthusiasts and collectors. Personal luxury coupés hold a special place in automotive history and continue to captivate audiences with their timeless charm.
