Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven startup companies, discusses the impact of viral trends on mental health in today’s digital age. While some trends are fun and lighthearted, others can have more serious implications, such as promoting negative body image perceptions and contributing to the development of eating disorders. As company leaders, it is crucial to proactively recognize and address mental health concerns within our teams to create a resilient, motivated, and thriving team dynamic.
Brands also have a significant role to play online in promoting mental health awareness and fostering a positive online environment. Business leaders should lead by example by creating content that is entertaining, positive, and encouraging. By promoting kindness, inclusivity, and respect, leaders can contribute to the mental well-being of the online community. Providing resources and support through social media platforms is essential for prioritizing the mental health of employees and followers, offering information on employee assistance programs, counseling services, and support groups.
Prioritizing mental health through social media involves educating, informing, and entertaining while leading by example. Business leaders can engage their community by sharing stories, tips, and information on topics like maintaining a healthy work-life balance, encouraging healthy conversations around mental health. It is important to acknowledge the highlight reel nature of social media, where users showcase the best parts of their lives, eaving others feeling insecure or dissatisfied. Promoting a culture of digital disconnection when feeling overwhelmed is crucial.
Social media platforms are an integral part of our everyday lives, both personally and professionally, requiring businesses to implement effective strategies to cultivate a positive and supportive online environment. By utilizing social media channels positively, promoting mental health awareness, fostering a positive online community, providing resources and support, and leading by example, business leaders can support the mental well-being of their team and followers. By investing in initiatives that boost morale and productivity, businesses can foster a culture of trust, loyalty, and empathy within their organizations.
