Walgreens has found itself struggling to keep up with the high demand for their in-house mango gummy candy that features a peelable exterior. The Nice! brand candy, which retails for $1.99, has been constantly selling out since its introduction last fall. This trendy treat has become extremely popular among young people, particularly Gen Z and millennials, with the secondhand gummy market even selling them online for as much as $40.
TikTok influencer Trinh Carreon praised the mango gummy candy, describing it as “really good” with a coarse outer layer and juicy inner portion. Her video showcasing the candy received nearly 9 million views, further propelling its popularity. Walgreens took advantage of the buzz and reposted her video on TikTok, generating even more excitement among fans of the treat.
Due to the overwhelming demand, many customers have expressed their disappointment at being unable to find the mango gummy candy in stock at various Walgreens locations. Marty Esarte, Walgreens’ vice president of owned brands, revealed that a restock of the candy is expected in May. He mentioned that the product sold out within just a few days of its launch, catching them by surprise. Esarte credits the candy’s success to its interactive nature, as peeling the gummies creates a discussion point among consumers.
In response to the popularity of the mango gummy candy, Walgreens is planning to introduce a new peelable banana gummy in addition to the existing pineapple and orange flavors that cannot be peeled. This move aims to cater to the growing demand for unique and engaging confectionery products that appeal to a younger demographic. The store is capitalizing on the viral moment created by the mango gummy candy to further expand its range of trendy and interactive treats.
The success of the peelable gummy candy highlights the influence of social media and online platforms in driving consumer trends and shaping product popularity. The collaboration between Walgreens and TikTok influencers like Trinh Carreon showcases the power of digital marketing in creating viral moments and generating widespread excitement among consumers. As the demand for unique and engaging treats continues to rise, brands like Walgreens are adapting their product offerings to meet the evolving preferences of young consumers in a competitive market.
Overall, the story of Walgreens’ struggle to keep up with the demand for their mango gummy candy with a peelable exterior reflects the changing landscape of the confectionery industry, where social media plays a central role in shaping consumer preferences and driving product innovation. With the promise of new flavors and interactive treats on the horizon, it is clear that the trend of peelable gummy candies is here to stay, captivating the hearts and taste buds of a new generation of candy enthusiasts.
