The Prime Minister Giorgia Meloni has arrived in Verona for a visit to the Vinitaly trade fair. She was welcomed at the entrance by ministers Lollobrigida, Valditara, and Santanchè, as well as by the President of Veneto Luca Zaia and the Mayor of Verona, Damiano Tommasi. Meloni entered the fairgrounds without making any statements. Her visit includes a meeting in the fair’s auditorium with students from agricultural institutes, followed by a tour of the Vinitaly pavilions, starting with those of Masaf and the Veneto Region.
Meloni stated from the stage that today is the first national day of Made in Italy, which the government has established to support the value it holds for the economy and to highlight the importance of Italian products in shaping the country’s image abroad. Initially canceled following Iran’s attack on Israel on Saturday night, the Prime Minister’s visit was later confirmed. Meloni’s attendance at Vinitaly comes at a time when enotourism is gaining popularity, with nearly half of Italians (47%) purchasing wine directly from producers or at farmers’ markets in 2024, according to a Coldiretti analysis.
During her visit to Vinitaly, Meloni stressed the importance of Italian products in boosting the country’s economy and international reputation. The Prime Minister’s participation in the trade fair helps to promote Italian wine and agriculture, highlighting the quality and diversity of products available. The presence of Meloni and other government officials at Vinitaly underscores the significance of the wine industry and its contribution to Italy’s image on the global stage.
Meloni’s visit to Vinitaly is significant not only for the promotion of Italian products but also for showcasing the success of the enotourism sector. With a growing number of Italians choosing to buy wine directly from producers, the wine industry plays a crucial role in supporting local agriculture and rural economies. By participating in events like Vinitaly, the government aims to celebrate and promote Italian products, helping to strengthen the country’s economic and cultural ties with other nations.
The presence of top government officials at Vinitaly reflects the government’s commitment to supporting and promoting Italian products internationally. By participating in events like Vinitaly, the Prime Minister and other officials demonstrate their support for the country’s wine industry and agricultural sector. Meloni’s visit to the trade fair highlights the importance of Italian wine and products in shaping the country’s image and boosting its economy through increased exports and tourism. Overall, Meloni’s visit to Vinitaly underscores the government’s dedication to promoting Italian products and supporting the country’s cultural heritage and economic development.
