Chloe Coscarelli, a celebrity chef known for her vegan cuisine, recently opened her new restaurant, CHLOE, after going through a tumultuous period in her career. She struggled to find the perfect space for years until she stumbled upon 185 Bleecker Street, where she felt at home. This space was originally where she started her By Chloe restaurant chainlet that made vegan fare chic and accessible. Despite losing her brand and name in a legal battle in 2017, Coscarelli never gave up on her dream of making a comeback.
Growing up in Los Angeles, Coscarelli went vegan at a young age and moved to New York City to pursue her culinary passion. She quickly gained recognition after winning the Food Network show “Cupcake Wars” and publishing her first cookbook. She envisioned a fast-casual restaurant, By Chloe, that offered flavorful and innovative vegan dishes in a trendy and inviting atmosphere. Partnering with Samantha Wasser to open the first location in 2015, Coscarelli’s venture was a massive success, attracting thousands of customers daily.
Despite the initial success of By Chloe, Coscarelli faced challenges when she was pushed out of the restaurant group by her former business partners due to disagreements over the direction of the company. She fought back in a legal battle, claiming that her partners wanted to mass-produce her food, which she did not agree with. The lawsuit was eventually settled, but Coscarelli’s ownership was reinstated too late to save the brand from financial struggles. By Chloe eventually filed for bankruptcy and was rebranded as Beatnic, with only a few remaining locations.
After years of setbacks, Coscarelli was determined to make a comeback and return to her original space on Bleecker Street. She was met with overwhelming support from her loyal fans who never stopped believing in her talent. Opening CHLOE in the same location where she started nine years ago, Coscarelli felt a sense of redemption and accomplishment. The new restaurant features a revamped menu with signature dishes like butternut nachos and a Classic Burger made with a mushroom-walnut-soy patty. Desserts include cinnamon espresso cookies and a coconut cream tiramisu.
Despite the challenges she faced, Coscarelli is grateful for the opportunity to start fresh and reclaim her culinary identity. On the opening night of CHLOE, she was surrounded by longtime fans who showered her with flowers and shared stories of how her food had impacted their lives. Many guests viewed the space as a marker of significant moments in their lives, demonstrating the special connection they felt towards Coscarelli’s restaurant. Her resilience and determination to overcome obstacles have inspired her fans and showcased her unwavering passion for creating delicious vegan cuisine in a welcoming environment.
As Coscarelli reflects on her journey, she remains thankful for the support of her family, especially her mother who works at CHLOE. The new restaurant represents a fresh start for Coscarelli and a chance to showcase her creativity and culinary skills once again. With a renewed sense of purpose and a loyal fan base behind her, she is poised to continue making a positive impact in the vegan food industry and beyond. The opening of CHLOE is a testament to her resilience, perseverance, and unwavering belief in herself despite past challenges.
