Helena Moody, a 29-year-old social media manager and comedian from London, unwittingly found herself catapulted to fame on TikTok after sharing a video about her shock at being shade matched to Nars’ lightest foundation shade. The video garnered 14 million views and almost 800,000 likes, leading Moody to become an accidental beauty influencer. Her humorous take on the situation caught the attention of beauty brands, marking the beginning of her unexpected rise in the influencer world.
Moody’s initial video, where she questions her ghostly appearance due to the foundation match, quickly went viral, with viewers confirming the accuracy of the shade match. Despite initially thinking the match was incorrect, Moody embraced her newfound fame and took the opportunity to further engage with her audience. With comments suggesting she add blush and bronzer, Moody transitioned into sharing unconventional makeup tips and product reviews, much to the delight of her followers.
Her success on TikTok has resulted in Moody receiving free products and gifts from various makeup and skincare brands. She humorously acknowledges the irony of becoming an influencer unintentionally and the impact she has on her followers. Open to exploring new avenues in comedy and beauty content, Moody hopes to bring a sense of acceptance and authenticity to the influencer world, highlighting the beauty in imperfection and messy reality.
Despite her newfound career as an influencer, Moody remains grounded in her beliefs, emphasizing that makeup is not a necessity for her and expressing a desire for society to accept acne rather than conceal it. She aspires to create content that is relatable, humorous, and authentic, challenging the traditional norms of the beauty industry and promoting self-acceptance in all forms. Through her unique blend of comedy and beauty, Moody aims to carve out a space for herself in the influencer landscape that is both entertaining and empowering for her audience.
As she continues to navigate her unexpected journey into the world of beauty influencing, Moody plans to experiment with new content ideas while staying true to her comedic roots. She acknowledges the surreal nature of her rise to fame and the impact it has had on her life, embracing the opportunities that come her way with humor and humility. With a growing following and a reputation for unconventional beauty advice, Helena Moody is making a mark in the influencer world by staying true to herself and encouraging others to do the same.
