Mike Tyson has been in the spotlight recently due to his upcoming fight with Jake Paul, scheduled for July 20 in Arlington, Texas. Despite critics questioning Tyson’s ability to compete at 58 years old against a much younger opponent, the boxing legend remains confident. In a recent interview, Tyson dismissed his critics as “jealous” and pointed out that he is gaining billions of views by discussing the fight.
Since the fight was announced on March 7, Tyson has been actively promoting it on his social media channels, including TikTok, Instagram, Facebook, and YouTube. According to a social media listening firm, Tyson’s posts have been generating significant engagement and views. His most impactful posts were on TikTok, earning 20 million engagements, and on Instagram, garnering 309.9 million views, which accounted for 46% of his total in that category.
Although Tyson’s claim of billions of views may seem exaggerated, a closer look at his social media performance suggests otherwise. In the 27 days since the fight announcement, Tyson has accumulated 670 million views across all platforms, with an average of almost 25 million views per day. With 14 weeks remaining before the fight, Tyson is on track to surpass his projected billion views mark and potentially reach 2.4 billion views by the time the bout takes place.
Despite the skepticism surrounding the fight, Tyson’s social media presence and ability to draw attention indicate that the event is likely to be highly successful. Former UFC champion Tyron Woodley, who is familiar with Paul as an opponent, also believes that the fight will attract a large audience and generate significant revenue. As the hype continues to build leading up to the fight, Tyson’s popularity and online engagement are expected to further increase, solidifying his position as a boxing icon and entertainment phenomenon.
In conclusion, Mike Tyson’s upcoming fight with Jake Paul has sparked controversy and divided opinions among fans and critics. While some question Tyson’s ability to compete at his age, others are impressed by his social media presence and promotional efforts. As the fight draws closer, Tyson’s online engagement continues to grow, indicating strong interest and potential success for the event. With billions of views already accumulated and more expected in the coming weeks, Tyson’s fight with Paul is shaping up to be a highly anticipated and lucrative spectacle in the world of boxing.
