Former President Donald Trump recently endorsed a $60 “God Bless the USA” Bible, part of a partnership with singer Lee Greenwood. The patriotic Bible includes lyrics to Greenwood’s 1984 hit song, as well as the text of the Pledge of Allegiance, Declaration of Independence, and U.S. Constitution. Trump promoted the Bible on his social media platform, Truth Social, urging his followers to “make America pray again” and stating that religion and Christianity are missing from the country, which he believes contributes to its current issues.
The “God Bless the USA” Bible website claims that the product has no political affiliations, despite using Trump’s name, likeness, and image under an endorsement deal with CIC Ventures LLC. This company is also involved in Trump’s sneaker line and NFT release. In addition to the Bible, Trump has recently launched a $399 sneaker line and released NFT trading cards, grossing around $9 million. These ventures are part of a growing line of Trump merchandise, including mugs and t-shirts bearing his image.
While Trump’s business ventures may bring in substantial revenue, he is facing financial challenges. Trump reportedly had $413 million in cash as of March, but he owes over $540 million in three judgments. This includes $88.3 million from two defamation cases with writer E. Jean Carroll and $454.2 million in a New York civil fraud case. Trump recently posted a $91.6 million bond in the defamation case and has until April 5 to put up a $175 million partial bond in the civil fraud case.
Trump had previously claimed that he would not be able to put up the full bond amount in the civil fraud case, stating that he was turned down by multiple companies. Prosecutors, however, argue that he has the means to secure multiple bonds. If Trump is forced to pay the full $454.2 million, he may have to sell some of his assets. New York Attorney General Letitia James has initiated a process to seize Trump’s properties in Westchester County if he fails to pay his bond.
Forbes estimates Trump’s net worth at around $7.3 billion, suggesting that his net worth doubled in a single day due to the success of his Truth Social platform. Shares of the merged Trump Media & Technology Group, which operates Truth Social, saw a surge in value after its Nasdaq debut. However, there are concerns about the overvaluation of the company and potential volatility in its stock price. Despite his financial challenges, Trump’s business ventures continue to expand as he seeks to capitalize on his popularity and brand image.
