The Vice President Kamala Harris campaign is utilizing a new ad featuring a man named Duke from Southwest Philadelphia to appeal to voters in the Philadelphia area. Duke expresses his support for Harris, comparing her to his aunt and highlighting her strength, business acumen, and relatability. He emphasizes the empathy and power that Harris exudes, stating that she means what she says and is a strong and powerful figure. The ad is set to air during local broadcasts of Philadelphia 76ers NBA basketball games and on popular networks with Black viewers such as BET, OWN, and VH1 as part of a larger $370 million national ad campaign leading up to Election Day.
By featuring Duke in the ad, the Harris campaign hopes to resonate with male voters in the Philadelphia area who may be undecided about supporting Vice President Harris. Duke’s endorsement of Harris as a strong and empathetic leader, who is relatable and means what she says, is aimed at appealing to those who may still have reservations about Harris. The ad is strategically placed during NBA games and on networks popular with Black viewers to reach a diverse audience and encourage support for Harris in the upcoming election.
The ad highlights Harris as a strong and powerful figure who exudes empathy and sincerity in her words and actions. Duke’s comparison of Harris to his aunt further emphasizes her relatability and humanizes her image as a political leader. By showcasing Harris in this light, the ad aims to connect with voters on a personal level and inspire confidence in her ability to lead and represent their interests in the government.
The ad is part of a larger national ad campaign that spans from Labor Day to Election Day, with a budget of $370 million. This extensive campaign reflects the significance of the upcoming election and the efforts of the Harris campaign to reach a wide audience and secure support for their candidate. By investing in advertising on popular networks and during high-profile NBA games, the campaign aims to maximize visibility and appeal to a broad range of viewers in the Philadelphia area and across the nation.
Overall, the ad featuring Duke from Southwest Philadelphia is part of a strategic effort by the Harris campaign to garner support from male voters in the Philadelphia area by highlighting Vice President Harris’s strength, empathy, and relatability. By showcasing Duke’s endorsement and personal connection to Harris, the ad aims to humanize Harris’s image and inspire confidence in her leadership abilities. With a strategic placement during NBA games and on networks popular with Black viewers, the ad is designed to reach a diverse audience and encourage support for Vice President Harris leading up to Election Day.
