At the Festival dell’Economia in Trento, Minister of Tourism Daniela Santanchè expressed her belief that in the past, politics has not done enough to support tourism. She emphasized that with the current government, tourism has become a priority on the political agenda. Santanchè highlighted the importance of making tourism accessible to everyone, from hostels to luxury hotels, and mentioned that Italy has invested over a billion euros in improving hospitality structures through the Pnrr. She expressed her ambition to see Italy as a leading tourist destination once again, stressing that the quality of services is essential for achieving this goal.
The panel discussion titled ‘Tourism, Innovation, and Artificial Intelligence’ featured Minister Santanchè addressing the issue of tourist taxes. She proposed that the tax should be earmarked for specific purposes and used to benefit both the tourism sector and the local community. Santanchè emphasized the importance of ensuring that residents do not feel threatened by the influx of tourists but rather benefit from the advantages of a thriving tourism industry. She also acknowledged the significance of the European Union, highlighting the need for reforms on key issues such as common defense and immigration, which have been prioritized by the current Italian government.
Minister Santanchè emphasized the need for a comprehensive approach to tourism, incorporating innovation and technology to enhance the visitor experience. She mentioned the importance of modernizing tourism infrastructure and services to meet the evolving needs of travelers. Santanchè also stressed the importance of sustainable tourism practices to preserve Italy’s cultural and natural heritage for future generations. She called for collaboration between the public and private sectors to promote innovation and ensure the long-term sustainability of the tourism industry.
The Minister highlighted the potential of tourism as a driving force for economic growth in Italy. She emphasized the need for strategic investments in the sector to attract international visitors and compete with other popular tourist destinations. Santanchè also underscored the importance of promoting Italy’s diverse range of attractions, from historical sites to natural landscapes, to attract a broader audience of tourists. She reiterated her commitment to raising Italy’s profile as a premier tourism destination through initiatives that focus on quality services and improved hospitality infrastructure.
In conclusion, Minister Daniela Santanchè discussed the government’s efforts to prioritize tourism as a key component of Italy’s economic development strategy. She outlined the importance of enhancing the quality of services and infrastructure to meet the needs of modern travelers while also ensuring the benefits of tourism are felt by local communities. Santanchè emphasized the importance of collaboration with the European Union to address critical issues such as common defense and immigration, highlighting the significant role that Europe plays in shaping Italy’s tourism industry. She reaffirmed her commitment to promoting sustainable tourism practices and leveraging innovation to position Italy as a leading global destination for travelers.
