NFL stars and brothers Travis and Jason Kelce have partnered with General Mills to create a new cereal called Kelce Mix Cereal. This limited-edition cereal combines their top three favorite cereals – Reese’s Puffs, Cinnamon Toast Crunch, and Lucky Charms – into one box. Travis and Jason Kelce, who are Superbowl Champions, will now also be cereal co-creators.
General Mills approached the Kelce brothers after they mentioned their favorite cereals in an episode of their podcast. The company produces all three of Travis and Jason’s favorite cereals, making it easy to collaborate and create a unique cereal that combines the best aspects of all three. The Kelce Mix cereal is said to be the new MVP of the cereal aisle, combining sugary goodness and childhood nostalgia.
In order to create Kelce Mix Cereal, Travis and Jason Kelce attended General Mills’ Cereal Training Camp, where they competed in challenges related to cereal such as the Cinnadust sprayer and the Lucky Charms Marshmallow Mission. A content series featuring the brothers’ time at the training camp will be released for fans to enjoy, giving them a behind-the-scenes look at the making of the cereal.
Fans of the Kelce brothers and cereal enthusiasts alike will also have the opportunity to purchase four limited-edition Kelces’ Pick collectible boxes, featuring photos of the brothers on the boxes and containing their favorite cereals – Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs. These limited-edition items will be available on shelves in September, just in time for football season, allowing fans to enjoy breakfast like the Kelce brothers.
Brandon Tyrrell, Senior Manager of Brand Experience for Family Favorites cereals at General Mills, expressed excitement about the collaboration with the Kelce brothers and their creation of Kelce Mix Cereal. The partnership is meant to inspire fans to create their own cereal combinations and enjoy more togetherness over a bowl of Kelce Mix. The brothers’ love for cereal and this collaboration showcases how childhood favorites can be brought to life in new and creative ways.
Overall, the Kelce brothers’ entry into the cereal business marks a new chapter for Travis and Jason off the football field. Their partnership with General Mills to create a unique and delicious cereal like Kelce Mix, as well as the release of limited-edition collectible boxes, allows fans to connect with their favorite NFL stars in a new and fun way. With the cereal set to hit shelves in September, fans can look forward to enjoying the Kelce Mix Cereal and experiencing the Kelces’ cereal creations this football season.
