Charlotte Tilbury is expanding her empire into the fragrance world with the launch of Collection of Emotions, a line of six perfumes designed to elicit specific feelings through scent. Working with neuroscience experts and master perfumers from IFF, Tilbury set out to create fragrances that have the power to change the way we feel. The result is six universal feelings bottled as scents: Love Frequency, Joyphoria, Magic Energy, Calm Bliss, More Sex, and Cosmic Power. The scents are backed by decades of research into how different fragrance notes affect the brain.
Tilbury was shocked that IFF’s research had never been used to design a scent that elicits emotion before. She utilized color theory to match the color of each bottle to the feelings and memories the perfume inside has been created to evoke. The bottles are inspired by 18th-century alchemy bottles, with the lids a nod to the Egyptian Pyramids. Tilbury hopes customers will choose a fragrance based on how they want to feel on any given day. The perfumes can also be layered together for a custom scent experience.
During the testing phase, Tilbury gave tester vials to her friends, who reported surprising results. Those who wore Magic Energy were chased down the street by strangers demanding to know what perfume they had on, while others used the layering method to promote calm. Tilbury’s previous perfume launch, Scent of a Dream, quickly attained cult status, indicating her potential for success in the fragrance market with Collection of Emotions. The fragrances will be exclusively available on the Charlotte Tilbury App starting April 30th and will be available nationwide and globally from May 2nd.
Charlotte Tilbury’s Collection of Emotions represents a new approach to fragrance, utilizing neuroscience and color theory to create scents that elicit specific feelings in the wearer. By working with experts in the field and incorporating decades of research into how fragrance notes affect the brain, Tilbury has developed a unique and innovative line of perfumes. Each scent is designed to evoke a universal feeling, from love and joy to calmness and empowerment, allowing customers to choose a fragrance based on their desired mood.
The packaging of the perfumes is inspired by 18th-century alchemy bottles, with the color of each bottle matching the emotions the scent inside is meant to evoke. Tilbury encourages customers to choose a fragrance based on how they want to feel on any given day, whether it be confident and empowered or calm and centered. The perfumes can also be layered together for a personalized scent experience, allowing customers to mix and match to create their own unique fragrance blends.
With the launch of Collection of Emotions, Charlotte Tilbury is poised to make a splash in the fragrance world, building on the success of her previous perfume, Scent of a Dream. The perfumes will be available for purchase exclusively on the Charlotte Tilbury App starting in April and will be available globally from May. By combining her expertise in makeup with the science of emotion and scent, Tilbury is pioneering a new approach to fragrance that promises to revolutionize the way we think about and experience perfume.
