Luxury fashion designers are introducing sleek and stylish “Ozempic coats” as a fashionable trend for fall. These coats are being described as a strong and confident look that is easy to wear and integrate into one’s wardrobe. The trend is part of a larger movement towards leaner cuts and silhouettes in the fashion industry as the popularity of weight-loss medications like Ozempic and Wegovy continue to rise. Designers are creating more tailored and trimming fits with features like adjustable corsets and sheer embellishments to cater to the demand for slimmer styles.
While some designers have taken a more literal approach to the trend by directly referencing the weight-loss medication, others are focusing on reviving classic pieces like trenches and peacoats with slimmer designs. Brands like Yohji Yamamoto, Ferragamo, Gucci, and Jil Sanders are incorporating skinny styles into their fall/winter collections. Online searches for “long lean coats” have increased, with a 16% spike reported by fashion search engine Lyst. The trend has been compared to the “old-money aesthetic” or “stealth wealth” look, which emphasizes high-end wardrobe classics.
Fashion influencers have also embraced the trend, with many showcasing and praising the sleek Ozempic coats on social media platforms like TikTok. Influencers like @AllTheFinery and Jasmine Howell have been seen sporting long, fitted coats and trench coats, describing them as the epitome of understated elegance. Others, like stylist Katherine Londono, have shared their outfit choices on social media with hashtags like “#CoatSeason” and “#OldMoneyOutfit” to highlight the fashionable yet classic nature of their wardrobe choices.
The rising popularity of the Ozempic coat movement demonstrates a shift towards sleeker and more tailored fashion choices in response to the interest in weight-loss medications and leaner silhouettes. Designers are finding ways to incorporate adjustable corsets and sheer embellishments into their designs to cater to consumer preferences for slimmer fits. While some designers have faced criticism for directly referencing the weight-loss medication in their designs, others are focusing on modernizing classic wardrobe staples like trenches and peacoats to create a more fashionable and versatile look for the fall season. The trend has been embraced by fashion influencers and consumers alike, with an increasing interest in long, lean coats and understated elegance in fashion choices.
