Clean beauty products have become increasingly popular as consumers become more conscious of what they are putting on their bodies. From body scrubs to deodorants to fragrances to nail care, there are a variety of clean beauty options available on the market. Costa Brazil offers a nutrient-rich scrub that can reveal radiant skin, Tata Harper’s firming body balm and Osea’s acclaimed oil lock in hydration, and KosasChemistry AHA Serum Deodorant is a popular choice for a clean deodorant. La Perla and Malin+Goetz offer clean fragrances free of toxic ingredients, while Henry Rose and Phlur perfumes are also recommended for their clean ingredients.
For clean nail care, brands like Hermès, Sundays, Nails Inc., and Olive & June offer non-toxic polishes in a range of shades. Tenoverten’s strengthening base coat and JINsoon’s quick-dry top coat are also recommended to keep nails in top shape. It is important for consumers to do their homework and ensure that a product’s definition of “clean” aligns with their own standards. Retailers like Nordstrom and dedicated marketplaces like Credo have evolved to help shoppers navigate the clean beauty landscape by offering products free of harmful ingredients and setting strict clean beauty standards for brands to adhere to.
Retailers have played a crucial role in demystifying clean beauty standards and helping consumers make informed decisions about the products they purchase. Nordstrom’s natural beauty category offers cosmetics free of sulfates, phthalates, parabens, and other harmful ingredients, while Credo only carries products that have earned its clean stamp of approval. Annie Jackson of Credo emphasizes the importance of safety, sustainability, ethics, and transparency in clean beauty products, and every brand they partner with must comply with their Clean Standard. By partnering with retailers like Credo and shopping in natural beauty categories at established retailers, consumers can ensure they are purchasing clean beauty products that meet their standards.
Overall, clean beauty products have gained popularity as consumers seek safer, more sustainable, and transparent options for their beauty routines. From body scrubs to fragrances to nail care, there is a wide range of clean beauty products available on the market. By doing their homework and shopping at retailers with stringent clean beauty standards, consumers can confidently navigate the clean beauty landscape and choose products that align with their values and priorities. Retailers like Nordstrom and dedicated marketplaces like Credo are leading the way in promoting clean beauty and helping consumers make informed choices about the products they use.
