The Smith Entertainment Group is seeking input from fans to help them choose a name for the NHL’s newest franchise, located in Salt Lake City. The Arizona Coyotes have relocated to Utah, and now the team is in need of a new nickname. A survey has been created with 20 potential names, and fans can vote for their top four choices until May 22. Only one vote is allowed per person.
One of the top names on the survey is Yeti, which would pay homage to Utah’s icy conditions and mountainous terrain. The mythical creature could provide a unique and menacing logo for the team, and the color scheme could incorporate icy blue, white, and gray. Yeti could be a strong contender for the team’s new identity, with a name that is easy to say and memorable.
Another option is Hive, which references Utah’s nickname as the “Beehive State” and represents perseverance and industry. The name could symbolize the hard work it will take for the new franchise to succeed in the NHL. However, the team would need to find a way to stand out among other black and yellow teams in the league, such as the Pittsburgh Penguins and Boston Bruins.
Frost is another potential name that ties into Utah’s reputation as a top skiing destination. The name evokes a sense of coolness and mystery, with the possibility for creative promotions and color schemes. While the logo might present a challenge, Frost could offer a fun and engaging identity for the team as they embark on their new venture.
Venom would be a departure from the snow-themed names on the list, drawing inspiration from Utah’s desert landscape and venomous reptiles. The name opens up a world of possibilities for branding and merchandise, with the potential for eye-catching colors and merchandise. If originality is a priority for the team and fans, Venom could be a strong choice.
Outlaws could also be a fitting name for the Utah franchise, reflecting the wild west spirit of the region and the team’s status as newcomers in the league. Being branded as Outlaws could attract rowdy crowds and establish the team as the new “villain” in the NHL. With the new demographic of fans in Salt Lake City, embracing the role of Outlaws could generate quick engagement and excitement.
Other names on the survey include Mammoth, Fury, Squall, Mountaineers, Glaciers, Caribou, HC, Canyons, Blast, and Freeze. Each name offers its own unique characteristics and potential for branding, and fans have the opportunity to voice their preferences until May 22. The decision on the team’s new nickname will be eagerly awaited by hockey fans as the franchise prepares to make its debut in Salt Lake City.
