For the first time in history, Forbes has reported that the ten highest-paid athletes each earned over $100 million, collectively bringing in a record-breaking $1.38 billion. Among these athletes is golfer Jon Rahm, who made headlines for leaving the PGA Tour to join the new LIV Golf league, reportedly receiving a guarantee of $350 million. This move catapulted Rahm to the second spot on the list of the world’s highest-paid athletes, earning an estimated $218 million in the past year.
The growth in earnings for these athletes is attributed to the increasing media rights fees and lucrative off-the-field opportunities. For example, soccer star Cristiano Ronaldo topped the list with total earnings of $260 million, largely due to his $200 million annual salary with Al Nassr. Other athletes on the list include basketball stars LeBron James and Giannis Antetokounmpo, each earning over $100 million, in addition to soccer players Lionel Messi, Neymar, and Karim Benzema. The list also features golfer Stephen Curry and American football player Lamar Jackson.
The influx of money into the sports industry has been driven by investments from entities like the Public Investment Fund (PIF) of Saudi Arabia, which backs the LIV Golf league and owns several sports teams, including Ronaldo’s Al Nassr. The high earnings of these athletes have also led to speculation about potential deals with Saudi Arabia, with some athletes joking about securing their own deals. However, for some athletes like Rahm, money is not the sole motivation, emphasizing their love for the game and the desire to compete against the best in the world.
Despite the astronomical sums being offered to athletes, some, like Rahm, remain focused on legacy and history, with the PGA Tour still holding that appeal. Rahm, who previously stated that his lifestyle would not change with a huge payout, ultimately decided to make the move to LIV Golf, joining other top athletes in pursuing new opportunities. As the sports industry continues to grow, athletes are leveraging their talents and marketability to secure significant earnings both on and off the field.
The top ten highest-paid athletes of 2024 have shattered previous records, collectively earning $1.38 billion before taxes and fees. With endorsements, sponsorships, and lucrative contracts, these athletes have turned their talents into substantial wealth. While the allure of big money deals may be tempting for some, the decision to pursue new opportunities ultimately comes down to individual priorities and values. As the sports industry evolves and investments continue to pour in, the earning potential for top athletes shows no signs of slowing down.
