The Bucket List Family, a group of traveling photojournalists with 7 million followers, recently landed a deal with National Geographic and The Walt Disney Company, marking a significant milestone in their career. The family began their journey in 2015 by selling all of their belongings to embark on a global adventure, sharing their experiences through vlogs on YouTube. Their partnership with National Geographic emphasizes the importance of authenticity in forming meaningful partnerships, showcasing their commitment to core values and resonating deeply with their audience. This collaboration has opened doors for future projects, including a series of children’s books and an animated cartoon series inspired by their real-life adventures.
The Bucket List Family’s success underscores the importance of building a loyal audience through focused community cultivation. With 7 million followers, they have nurtured a thriving ecosystem by offering exclusive content and insider travel tips, fostering a genuine connection beyond the screen. Their approach to engagement goes beyond showcasing travel adventures, integrating relatable parenting insights to create a deeper bond with their followers on a personal level. By prioritizing interaction and shared experiences, the Gees have cultivated a loyal audience that actively engages with their content.
The Gees’ journey to securing big brand deals with Disney did not happen overnight—it was the result of years spent building trust and establishing long-term relationships. Their collaboration with National Geographic began with a book deal that later led to partnerships with Adventures by Disney and National Geographic Expeditions. By consistently delivering value and fostering enduring connections, the family has solidified their position as trusted content creators in the media landscape. Their recent Antarctica expedition and involvement in National Geographic and Disney’s #ourHOME campaign on Disney+ showcase the depth of their collaborations.
In a digital landscape inundated with travel content, The Bucket List Family’s success serves as a blueprint for creators and marketers seeking innovative partnerships. By prioritizing authenticity, fostering a loyal community, and investing in long-term relationships, creators can unlock the potential for impactful collaborations that resonate with audiences and brands. The importance of consistent growth, trust-building, and delivering value to viewers cannot be overstated, as these elements are essential for building a thriving creative empire. By following in the footsteps of The Bucket List Family, creators and marketers can pave the way for successful partnerships and future growth in the evolving media landscape.
