A new addition to London’s Burlington Arcade is the world’s first 007 bar, dedicated to celebrating the 60th anniversary of James Bond. This pop-up cocktail lounge and store will be open through the end of the year. The luxury shopping gallery, originally built in 1818, has been transformed with a custom Bond carpet featuring lines from the famous film series. Additionally, three golden, handcrafted car sculptures reminiscent of Bond’s legendary Aston Martin DB5 are suspended overhead.
The iconic Aston Martin DB5 was featured in eight movies driven by Bond, equipped with various MI6 gadgets such as a smoke screen, ejector seat, and high-pressure water jets. The 007 bar showcases authentic Bond memorabilia that fans of the film franchise, Ian Fleming spy novels, and Bond actors will appreciate. Items on display include a Fort Knox gold bar, Oddjob’s hat, Goldfinger’s golf shoes, and a spyhole clock from his private plane. The only two Bond watches made in yellow gold, Omega’s Seamaster Diver 300M Commander’s Watch and Seamaster Diver 300M James Bond Limited Edition, are also part of the exhibit.
For those looking for exclusive collectibles, the 007 boutique offers items perfect for the holiday season. These include a James Bond 2024 luxury advent calendar, limited-edition framed prints, and Champagne Bollinger’s Globe-Trotter Champagne case containing a magnum with two flutes. The venue features two bars serving signature cocktails created in partnership with Belvedere, Blackwell Rum, Macallan, and Bollinger. Bollinger Champagne has been Bond’s drink of choice since the 1979 film “Moonraker.” The handsome spy famously noted the brand when seeing a bottle in Holly Goodhead’s Venice hotel room.
The 007 bar is a unique experience for fans of James Bond, offering a glimpse into the world of the suave British secret service agent. The careful attention to detail in the decor, with the Bond-inspired carpet and hanging car sculptures, creates an immersive environment for visitors to enjoy. The display of authentic memorabilia, including props never-before-exhibited, provides insight into the iconic character and the films that have captivated audiences for decades. The exclusive collectibles available at the boutique add to the allure of the experience, making it a must-visit destination for Bond enthusiasts and luxury shoppers alike.
As Bond is known for his sophisticated taste and appreciation for the finer things in life, the partnership with leading brands like Belvedere, Blackwell Rum, Macallan, and Bollinger adds to the authenticity of the 007 bar. The curated selection of signature cocktails pays homage to the character’s love for martinis, ensuring that visitors can enjoy a drink fit for a secret agent. The availability of limited-edition items and luxury collectibles further enhances the exclusivity of the 007 bar, offering guests the opportunity to take home a piece of the Bond legacy. With a focus on style, elegance, and luxury, the 007 bar in London’s Burlington Arcade is a must-visit destination for those seeking a taste of the Bond lifestyle.
