The total solar eclipse set to occur on April 8 is causing a major boost in tourism and economic activity along its path of totality. Businesses in locations such as Vermont’s Jay Peak Resort are experiencing an influx of visitors eager to witness the rare celestial event. All 900 rooms at Jay Peak have been fully booked for the day of the eclipse, with rates reaching about $500 per night. The excitement surrounding the eclipse has led to unique events such as weddings and concerts taking place during the event. The resort is expecting a significant increase in revenue over the eclipse weekend, with the entire region benefiting from the surge in tourism.
The economic impact of the total solar eclipse is estimated to reach as much as $6 billion, with spending on hotels, restaurants, and travel contributing to the surge in business activity. Small towns and cities along the eclipse’s path are seizing the opportunity to showcase themselves to visitors. The timing of the event, occurring in spring when travel is more likely, and the rarity of total solar eclipses further add to the economic benefits. Plans for viewing parties and special events are taking place across different cities and states, with businesses offering commemorative items to attract visitors.
Texas is projected to experience the largest economic gains from the eclipse at about $1.4 billion due to its large population and numerous cities along the path of totality. Similarly, Vermont is expecting a significant economic boost from the influx of visitors coming to witness the eclipse, despite its smaller population size. Americans are also spending on solar eclipse glasses to safely view the event, with approved glasses available for purchase from various retailers. Promotional items such as eclipse glasses given out with purchases are also contributing to the enthusiastic response to the eclipse.
As of April 7, 2024, over half of the listings on Airbnb in cities within the path of totality are already booked, indicating the high level of interest in witnessing the eclipse. Businesses are likely to benefit not just on the day of the eclipse itself, but throughout the entire weekend as visitors explore and spend money in the local area. The rare nature of total solar eclipses and the emotional impact they have on people make the event a unique opportunity for communities to attract tourists and showcase their offerings. The economic boost from the eclipse is expected to provide a significant boon to local economies and businesses.
