The trend of sleep tourism has seen a significant rise in recent years, with travelers increasingly prioritizing quality sleep during their vacations. Research shows that a majority of U.S. adults, especially women under 50, feel they would benefit from more restful sleep. Many travelers are willing to pay extra for accommodations or travel packages that focus on sleep-related amenities. Sleep is becoming a top priority for vacationers, with a Hilton survey revealing that relaxation and recharging are key reasons for traveling in 2024. Interest in sleep tourism has surged since the pandemic, as more people are suffering from sleep deprivation.
Science is playing a crucial role in the sleep tourism industry, with a focus on understanding the science behind quality sleep. The movement encompasses both wellness and post-long-haul flight recovery, particularly addressing the challenges of jet lag. Studies have shown a strong connection between sleep and mental health, as well as the increased risk of various health issues such as heart disease, obesity, and cancer due to chronic sleep deprivation. To combat jet lag and facilitate better sleep, mobile apps like Timeshifter provide personalized sleep plans based on individual preferences, chronotype, and travel itineraries. Elite athletes, corporate executives, and astronauts are using circadian science to optimize their sleep under extreme conditions.
Luxury properties like Equinox Hotels are embracing the sleep tourism trend by offering guests cutting-edge sleep science experiences. Equinox Hotels feature dedicated sleep programs that include amenities like air filtration, blackout blinds, and soundproofing, as well as specialized treatments, meditations, and melatonin-infused patches. These properties are also organizing events like sleep symposiums to educate travel professionals on sleep science and tourism. For travelers seeking the ultimate sleep experience, Equinox Hotels offer high-end services aimed at enhancing deep sleep and relaxation.
In response to the growing demand for better sleep experiences, hotels, airlines, and other travel providers are introducing innovative sleep-focused amenities and products. Hotels like Park Hyatt New York, the Benjamin Royal, and Aman are offering various sleep-related offerings, from AI-powered beds to traditional Chinese medicine. Airlines like Air New Zealand and American Airlines are enhancing the in-flight sleep experience with features like bunk bed time-shares and amenities programs. The Pluto Pod 2.0 neck pillow is a popular choice for in-seat sleep during flights. Sleep shops like Equinox’s online store allow guests to recreate their sleep experiences at home, with the hotel’s entire sleep system available for purchase.
Gen Z travelers are leading the trend of prioritizing sleep and sleep tourism, with a willingness to pay for enhanced sleep experiences. From luxury properties to airlines, the travel industry is focusing on providing travelers with opportunities to rest and recharge during their journeys. As the demand for sleep-focused travel experiences continues to grow, the industry is embracing science-backed solutions to ensure travelers have a comfortable and restful experience. By integrating circadian science into travel planning and accommodations, travelers can mitigate the effects of jet lag and achieve optimal sleep quality while on the go.
