The fashion trend of jorts, or Bermuda-length jean shorts, has made a comeback from the early 2000s and has been revamped for the modern woman. Pairing jorts with blazers and heels or sneakers and tees has become a popular trend. Consumers have been cutting and splicing full-length jeans to create the perfect pair of customized shorts, giving new life to unwanted pieces and allowing for personalized looks, according to Francesca Sieler, the marketing director at Beyond Retro.
The rise in popularity of jorts began in 2023 and the trend is expected to continue this year, as indicated by recent appearances by celebrities like Billie Eilish, Mindy Kaling, Emily Ratajkowski, and Bella Hadid. Content creators like Savannah Demers have also embraced the trend, declaring that “Dad jorts are in whether you like it or not” in a TikTok clip. Brands like ASOS have reported a significant spike in searches for jorts, as well as for long denim shorts, and the hashtag #jorts has been used in thousands of TikTok videos showcasing different styling and ways of wearing the denim shorts.
Despite some mixed opinions on the jorts trend, it has gained popularity due to its versatility for different occasions and its comfortability. Fashion editor Olivia Buxton Smith mentioned that she wears jorts with a blazer and dainty shoes to the office, as well as with a t-shirt to the pub on weekends, highlighting the versatility of the style. The jorts trend has emerged as a favorite for its ability to be worn in various settings and weather conditions, making it a versatile and practical addition to one’s wardrobe.
The comeback of the jorts trend follows the resurgence of other early 2000s fashion staples such as UGG boots, gauchos, thin eyebrows, and wearing dresses over denim. This revival of iconic 2000s styles has been seen in various trendy outfits and accessories, including jorts. The jorts trend represents a shift towards embracing “ugly” or unconventional styles, aligning with the popularity of “ugly” shoes like Birkenstocks, Crocs, and chunky “dad” sneakers that have become fashionable in recent years.
Overall, the jorts trend has made a strong comeback in the world of fashion, appealing to a broad audience and providing a fresh take on a classic denim style. With celebrities, influencers, and fashion brands embracing the trend, jorts have become a staple piece in many wardrobes. The versatility, comfort, and personalized nature of jorts make them a popular choice for both casual and more formal occasions, solidifying their place as a must-have item for fashion-forward individuals looking to make a statement with their style.
