Monique and Melvin Rodriguez, the founders of Mielle Organics, recently celebrated the company’s 10th anniversary with a massive milestone. Last year, P&G Beauty acquired Mielle in a deal that marked the largest-ever acquisition for a Black female beauty founder. Monique became the first Black woman to raise a non-controlling, nine-figure investment from Berkshire Partners in 2021, providing insight into the scale of the deal.
The story of Mielle Organics began in a tragic moment for Monique and Melvin, as they lost a child during a high-risk pregnancy. This event led Monique to reevaluate her life as a nurse and start creating hair care products in her kitchen. The couple soon realized there was a market for their products, even though traditional banks did not share this vision due to the challenges faced by Black beauty brands in securing funding and investments, as highlighted in a McKinsey study.
With the historic acquisition by P&G, fans of Mielle voiced concerns about potential changes to the brand’s formulas. However, Monique and Melvin reassured customers that they continue to run the company and that P&G cannot alter Mielle’s formulas without their approval. The couple viewed the acquisition not as selling out but as selling up, aiming to change the perception in the African-American community that selling a business is negative.
Despite the success of the P&G deal and the global expansion of Mielle to 87 countries, the founders remain focused on giving back to the community. Through the creation of the Mielle Cares fund, $10 million was contributed by both Mielle and P&G to support various charitable initiatives. The Rodriguez’s see their success and the sale of their business as an opportunity to create more opportunities for Black entrepreneurs and build a legacy of giving back.
The acquisition by P&G has been described by the founders as a successful marriage, with both parties committed to preserving the brand’s integrity and magic. By leveraging the resources and access to Black scientists provided by P&G, Mielle aims to further grow its distribution and brand awareness. Monique and Melvin emphasize the importance of maintaining a work-life balance, as advised by their pastor, to ensure that their relationship remains strong outside of the business.
In conclusion, the story of Mielle Organics and its founders, Monique and Melvin Rodriguez, exemplifies the resilience and determination that Black entrepreneurs face in the beauty industry. Through their journey from a kitchen-side hustle to a global brand, the Rodriguez’s have navigated challenges, celebrated successes, and remained committed to giving back to their community. The anniversary of Mielle’s founding and the P&G acquisition mark a significant milestone in the couple’s entrepreneurial journey, showcasing their dedication to excellence, impact, and growth.
