In 2024, Apple is set to introduce iOS 18, which will incorporate more AI features into its software. The use of generative AI has already had a significant impact on the tech sector, prompting companies like Google and Microsoft to catch up to the success of OpenAI’s ChatGPT. More than 100 million generative AI smartphones are expected to ship in 2024, highlighting the widespread adoption of AI technology. Apple, which has been notably absent from the generative AI race, teased plans to incorporate AI into its products, hinting at a potentially significant update for iOS 18.
iOS 18 is expected to be a major upgrade over the previous version, iOS 17, with a focus on AI features. Reports suggest that Apple’s software engineering team has been tasked with creating as many AI features as possible for the new software. While the specific features have not been revealed, there are hints that Apple may be exploring advancements in its Spotlight search tool, auto-generated playlists in Apple Music, and a more sophisticated version of Siri. Other tech companies, such as Samsung and Google, have already integrated generative AI features into their devices, offering a preview of what Apple may introduce with iOS 18.
While the next iPhone, the iPhone 16, is expected to have incremental hardware changes, the focus on software updates like iOS 18 suggests that the software could have a bigger impact on user experience. Major software shifts can alter how users interact with their phones, as seen with previous iOS updates that introduced new features like customizable lock screens and updated Safari search bars. Apple’s strategy of releasing new software for older devices means that iOS 18’s improvements will reach a larger user base, potentially shifting how people engage with their iPhones.
The role of AI in smartphones continues to evolve, with companies exploring new ways to incorporate AI features into devices. Apple’s plans for iOS 18 may hint at a more intelligent interface for iPhones, paving the way for enhanced user experiences through AI technology. While the exact details of iOS 18’s AI features are yet to be revealed, the anticipation for Apple’s take on generative AI in its software update suggests that the upcoming release could offer a glimpse into the future of smartphone technology. As the tech world awaits the official announcement of iOS 18, the potential for AI to revolutionize smartphone interfaces and user experiences looms large.
