Mondelez International, the well-known snack manufacturer behind favorites like Oreos and Chips Ahoy, is utilizing artificial intelligence to revolutionize the way they create new recipes and bring them to market quickly. The company’s AI tool was developed by Fourkind and uses machine learning to analyze data, identify patterns, and make predictions to develop new recipes efficiently. This tool allows Mondelez’s food scientists to input desired characteristics like flavor, aroma, and appearance to create recipes, taking into account factors like ingredient cost, environmental impact, and nutritional profile.
With its AI tool, Mondelez is able to speed up the process of creating new products significantly. While recipes were previously developed through trial and error, the AI tool streamlines the process and allows products to reach pilot or production trials four to five times faster. The tool has been used to create 70 different products for Mondelez, including the Gluten Free Golden Oreo, as well as to refresh recipes for existing products. Each recipe created by the AI tool is still taste-tested by humans to ensure quality and taste meet consumer expectations.
By utilizing AI in recipe development, Mondelez is staying ahead of the competition in the snack market. Despite facing challenges like a crowded market and economic factors like inflation, Mondelez’s sales increased by 5.4% in the last quarter compared to the previous year. The company’s ability to leverage technology to create innovative and delicious products quickly is helping them stay relevant in the ever-changing snack industry. The AI tool developed by Fourkind and now owned by Thoughtworks has proven to be a valuable asset for Mondelez, allowing them to create new recipes with specific characteristics in mind and quickly bring these products to market.
The AI tool enables Mondelez’s food scientists to specify the desired characteristics of new recipes, including flavor, aroma, appearance, ingredient cost, environmental impact, and nutritional profile. This level of customization and efficiency in recipe development has allowed Mondelez to create a variety of new products and refresh existing recipes to meet consumer demand. By leveraging AI technology in their recipe development process, Mondelez is able to adapt to changing consumer preferences faster, bringing products to market that meet specific consumer expectations.
The AI tool developed by Fourkind and now owned by Thoughtworks has been instrumental in helping Mondelez streamline their recipe development process. By utilizing machine learning to analyze data and make predictions, the AI tool enables Mondelez to create recipes based on specified characteristics and quickly move these products to production. This efficient process has allowed Mondelez to bring new products to market faster and stay ahead of the competition in the snack industry. As the company continues to use AI technology in their recipe development, they are likely to maintain their competitive edge and continue to innovate in the snack market.
In conclusion, Mondelez’s use of artificial intelligence in recipe development has revolutionized the way they create new products and refresh existing recipes. By utilizing machine learning to create recipes based on specified characteristics, Mondelez has been able to bring new products to market quickly. The AI tool developed by Fourkind and now owned by Thoughtworks has allowed Mondelez to stay ahead of the competition in the snack industry, despite challenges like a crowded market and economic factors. With the help of AI, Mondelez continues to innovate and create delicious new products for consumers.
